Department of Business Administration

Principles of Marketing(G341)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G341 Principles of Marketing 5 3 0 0 3 5
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Selda Ene (Email)
Objective This course aims to teach the fundamental principles and strategies of marketing.
Content Week 1. The Historical Development and Definition of Marketing

Week 2. The New Concepts in Marketing

Week 3. The New Concepts in Marketing

Week 4. The Importance of Marketing

Week 5. The Importance of Consumer

Week 6. The Importance of Consumer

Week 7. Mid-term Exam

Week 8.The Market Concept and Segmentation

Week 9. The Marketing Environment

Week 10. The Marketing Information System

Week 11. Marketing Research

Week 12. Marketing Planning

Week 13. Marketing Strategies

Week 14. Marketing Strategies
Course Learning Outcomes 1. Students will be able to define concept and fact which are the base of marketing and give example about them.
2. Students will be able to analyze basic marketing components and organize their role in marketing process.
3. Students will be able to describe market environment, analyze components of market environment and define the best outputs for marketing management.
4. Students will be able to analyze marketing operations of one company and create marketing program.
5. Students will be able to follow recent developments in marketing and use that information to create new strategies.
Teaching and Learning Methods
References ? Principles of Marketing, Philip Kotler & Gary Armstrong
? Marketing, Jean Pierrre Helfer, Jacques Orsoni
? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert
? Pazarlama İlkeleri, Mehmet Karafakioğlu
Print the course contents
Theory Topics
Week Weekly Contents
1 The Historical Development and Definition of Marketing
2 The New Concepts in Marketing
3 The New Concepts in Marketing
4 The Importance of Marketing
5 The Importance of Consumer
6 The Importance of Consumer
7 Mid-term Exam
8 The Market Concept and Segmentation
9 The Marketing Environment
10 The Marketing Information System
11 Marketing Research
12 Marketing Planning
13 Marketing Strategies
14 Marketing Strategies
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 12 3 36
Assignments 1 15 15
Presentation 0 0 0
Midterm Examinations (including preparation) 1 15 15
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 17 17
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 125
Total Workload / 25 5,00
Credits ECTS 5
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