Reporting Techniques(PM544)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PM544 | Reporting Techniques | 2 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the research and reporting techniques |
| Content |
Week 1. Quantitative research Week 2. Quantitative research Week 3. Quantitative research Week 4. Qualitative research Week 5. Qualitative research Week 6. Qualitative research Week 7. Mid-term Exam Week 8. Reporting techniques Week 9. Reporting techniques Week 10. Formats of articles and thesis Week 11. Formats of articles and thesis Week 12. Presentation Week 13. Presentation Week 14. Presentation |
| Course Learning Outcomes |
1. Students will be able to design a qualitative research in marketing. 2. Students will be able to determine the sampling process and design the data collection tools in qualitative research. 3. As a requirement of qualitative research Students will be able to collect data in field with researcher identity and analyze them with proper techniques. 4. Students will be able to evaluate and interpret the research findings. 5. Students will be able to know techniques about how to write report, thesis and articles. |
| Teaching and Learning Methods | |
| References |
? Andre V. Alexandrov (2004) “How to write a research paper”, Cerebrovascular diseases, 18 (1), pp.135-138 ? Leslie N. Carraway, (2009) “Content and organization of scientific paper”, The American Midland NAturalist; 161(2), pp.371-379 ? Tauno Kakale, Petra de Weerd-Nederhof (2009), “The do and don’t of writing a journal article”, Journal of Workplace Learning, 21(1), pp.71-80 ? John Overveit (2008), “Writting a scientific paublication for a management journal”, Journal of Health Organization and Management, 22(2), pp.189-206 ? Franklin L. Resenfelt, John T. Dowling, Salvatore Pepe and Merly J. Fullerton (2000), “How to write a paper for publication” Heart, Lung and Circulation, 9(1), pp.82-87 ? Larry B. Christensen, R. Burke Johnson and Lisa A. Turner (2010), Research Methods, Design and Analysis 11.th ed., Pearson Education ? Naresh K. Malhotra, Marketing Research: An Applied Orientation ? Ali Yıldırım & Hasan Şimşek (2004), Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Seçkin Yayınevi ? Türker Baş, Ulun Akturan (2008), Nitel Araştırma Yöntemleri Nvivo 7.0 ile Nitel Veri Analizi, Seçkin Kitabevi |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Quantitative research |
| 2 | Quantitative research |
| 3 | Quantitative research |
| 4 | Qualitative research |
| 5 | Qualitative research |
| 6 | Qualitative research |
| 7 | Mid-term Exam |
| 8 | Reporting techniques |
| 9 | Reporting techniques |
| 10 | Formats of articles and thesis |
| 11 | Formats of articles and thesis |
| 12 | Presentation |
| 13 | Presentation |
| 14 | Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 20 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students will be able to use advanced theoretical and practical knowledge which they gained about marketing and related disciplines. | X | ||||
| 2 | In the discipline of the production management and marketing Students will be able to search basic problems with scientific methods, interpret and evaluate the data and create plans. | X | ||||
| 3 | Students will be able to take responsibility and produce solutions as an individual or to be a team member about complex problems which they can come across in business life unpredictably. | X | ||||
| 4 | Students will be able to use market opportunities for companies benefit via research findings. | X | ||||
| 5 | Students will be able to define regional and global subjects which affect the marketing discipline directly or indirectly, develop solutions or strategies which depend on evidence and researches. | X | ||||
| 6 | Students will be able to detect and evaluate different problems in marketing area and use them in cross discipline studies. | X | ||||
| 7 | Students will be able to have computer software and usage knowledge which are needed in production management and marketing. | X | ||||
| 8 | Students will be able to define company’s problems via using quantitative decision making techniques and present solutions. | |||||
| 9 | Students will be able to have academic thinking skills in production management and marketing. | X | ||||
| 10 | Students will be able to create innovative and pioneer marketing idea. | X | ||||
| 11 | Students will be able to develop effective supply chain strategies via analyzing the development in logistics. | |||||
| 12 | Students will be able to have ethical values in marketing area and take action in the light of those values. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 6 | 78 |
| Assignments | 1 | 20 | 20 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 175 | ||
| Total Workload / 25 | 7,00 | ||
| Credits ECTS | 7 | ||