International Marketing(GE 717)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| GE 717 | International Marketing | 2 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Doctoral Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental principles and strategies of international marketing management. |
| Content |
Week 1. Introduction to International Marketing Week 2. Introduction to International Marketing/ Economic Environment/ Week 3. Financial Environment/ Cultural Environment/ Week 4. Politic-Legal Environment/ International Marketing Research Week 5. International Marketing Strategies International Segmentation and Positioning Week 6. Mid-term Exam Week 7. Entry Modes Week 8. Product Management Product Development Week 9. Pricing Policies Sales Management Week 10. Promotion Week 11. Export and Import Week 12. Presentation Week 13. Presentation Week 14. Presentation |
| Course Learning Outcomes |
5. 1. Students will be able to evaluate environmental factors which are effective in international marketing. 2. Students will be able to manage researches which determine the opportunities in international marketing. 3. Students will be able to make competition analyze in international markets. 4. Students will be able to develop international market entry strategies. 5. Students will be able to make analyze about international market entry strategies. |
| Teaching and Learning Methods | |
| References | • Masaaki Kotabe ve Kristiaan Helsen, (2008) “Global Marketing Management”, 4th edition, USA: John Wiley and Sons Inc |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | . Introduction to International Marketing |
| 2 | . Introduction to International Marketing |
| 3 | Economic Environment/Financial Environment |
| 4 | Cultural Environment/ Politic-Legal Environment |
| 5 | International Marketing Research International Segmentation and Positioning |
| 6 | . International Marketing Strategies |
| 7 | Mid-term Exam |
| 8 | Entry Modes |
| 9 | Product Management Product Development |
| 10 | Pricing Policies Sales Management |
| 11 | Promotion |
| 12 | Logistics and Distribution |
| 13 | Presentation |
| 14 | Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 20 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Upon successful completion of the course the student should be able to understand the fundamentals and the development of scientific thought. | X | ||||
| 2 | Upon successful completion of the course the student should be able to analyze and interpret existing theoretical approaches, and to achieve a new synthesis. | X | ||||
| 3 | Upon successful completion of the course the student should be able to develop expertise in the field through information and experience from different sectors, such as production, marketing, management, accounting and finance. | X | ||||
| 4 | Upon successful completion of the course the student should be able to have a critical mind and to preserve intellectual independence. | X | ||||
| 5 | Upon successful completion of the course the student should be able to combine both advanced level and up to date theoretical and practical knowledge in his/her work. | X | ||||
| 6 | Upon successful completion of the course the student should be able to produce original scientific research. | X | ||||
| 7 | Upon successful completion of the course the student should be able to use qualitative and quantitative research methods expertly. | X | ||||
| 8 | Upon successful completion of the course the student should be able to innovate scientific methods by developing new ones or by applying known scientific methods to new areas. | X | ||||
| 9 | Upon successful completion of the course the student should be able to publish and present own work at reputable international conferences and in indexed journals. | X | ||||
| 10 | Upon successful completion of the course the student should be able to collaborate for research and education purposes with experts from different nationalities and disciplines. | X | ||||
| 11 | Upon successful completion of the course the student should be able to demonstrate sensitivity to the problems between society and the business community, and be proactive in the understanding, investigating and solving of these issues. | X | ||||
| 12 | Upon successful completion of the course the student should be able to regard the scientific ethics with uppermost importance while pursuing their future work. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 15 | 15 |
| Total Workload | 121 | ||
| Total Workload / 25 | 4,84 | ||
| Credits ECTS | 5 | ||