Strategic Management Approaches(G522)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G522 | Strategic Management Approaches | 2 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Türker BAŞ turkerbas@hotmail.com (Email) |
| Assistant | |
| Objective | The objective of the course is to familiarize the students with different approaches, tools and principles of strategic management. |
| Content | |
| Course Learning Outcomes |
Upon successful completion of the course the student should be able: 1. to address different theories and practices of strategic management with a critical stance. 2 .to conduct environmental analysis. 3. to assess strategic groups and critical success factors. 4. to perform a value chain analysis and functional analysis. 5. to prepare a TOWS matrix by taking into consideration the characteristics of the company and environmental factors. |
| Teaching and Learning Methods | |
| References |
Exploring Corporate Strategy, 2009. G.Johnson, K.Scholes, R.Whittington Prentice Hall. Strategy: Theory and Practice, 2012. S.R.Clegg, C. Carter, M. Kornberger & J. Schweitzer. Sage Whipp,1999 “Creative deconstruction: Strategy and organizations” (Eds) S.R.Clegg, C.Hardy & W.R. Nord Managing Organizations : Current Issues Sage:UK. Handy, C. 2002 « What’s a business for ? » Harvard Business Review, 49-55. Anthony, P.D. 2005. « Management Ideology »( Eds) C.Grey& H. Willmott Critical Management Studies Oxford :UK |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Basic Concepts in Management |
| 3 | The Evolution of “Strategy” Concept |
| 4 | Strategic Segmentation |
| 5 | Environmental Scanning and Industry Analysis |
| 6 | Internal Scanning: Organizational Analysis |
| 7 | Synthesis |
| 8 | Strategy Formulation |
| 9 | Strategy Formulation |
| 10 | Strategy Implementation |
| 11 | Mid term exam |
| 12 | Presentation |
| 13 | Presentation |
| 14 | Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 3 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 4 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 2 | 30 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 3 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | At the end of the program successful students, Will have a good command of the concepts and theories of different areas of Business Administration such as Production, Marketing, Accounting/Finance, Management and Organizational Behavior and will have an integrative point of view to understand the interaction between these domains. | X | ||||
| 2 | Will be able to grasp the operation of different functions (Accounting /Finance, Marketing, Human Resources, and Management) of organizations and also will be able to create hypotheses for research proposals. | X | ||||
| 3 | Will be able to do research for determining changes, diagnosing problems and developing solutions in business world. | X | ||||
| 4 | Will have a command of qualitative and quantitative research methodology. | X | ||||
| 5 | Will be able to conduct statistical analyses and interpret the results. | X | ||||
| 6 | Will have a command of scientific studies (writing articles, presenting papers) | X | ||||
| 7 | Should have mastery of at least one foreign language at a scientific level to be able to realize cross-cultural studies. | X | ||||
| 8 | Should be able to update his/her professional knowledge and skills continuously to be able to adapt to changes in scientific area. | X | ||||
| 9 | Should be able to do team work in researches and studies and contribute to information flow. | X | ||||
| 10 | Will be able to have a holistic approach to Business Administration and prepare a thesis on a special area of the field. | X | ||||
| 11 | être en mesure d’avoir une perspective globale de la gestion et de fournir une thèse en se spécialisant dans une des sphères de ce domaine. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 4 | 48 |
| Assignments | 4 | 5 | 20 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Final Examinations (including preparation) | 1 | 30 | 30 |
| Other | 1 | 2 | 2 |
| Total Workload | 176 | ||
| Total Workload / 25 | 7,04 | ||
| Credits ECTS | 7 | ||