Department of Business Administration

Consumer Behaviour(G344)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G344 Consumer Behaviour 8 3 0 0 3 5
Prerequisites G341
Admission Requirements G341
Language of Instruction French
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Caner DİNCER (Email)
Objective The objective of the course is to give students a good understanding of explaining factors of buying behavior: marketing mixte, psychological factors, socio-cultural factors, situational factors
Content Buying behavior
Attitudes and Attitude Change
Motivation et Learning
Advertising Analyses
Socio-cultural factors
Facteurs situationnels
Marketing Applications
Case Study
Case Study
Exposés (Advertising Analyses)
Exposés (Analyse des publicités)
Course Learning Outcomes This course will provide to students learning
1. Buying behavior steps
2. Influencing factors
3. Marketing Applications
Teaching and Learning Methods Besides teoretical knowledge and deep analysis of contemporary real examples and practical examples with up to date articles help students understand the chapters.
References Solomon, Comportement du Consommateur, Pearson Education
Print the course contents
Theory Topics
Week Weekly Contents
1 Buying behavior
2 Perception
3 Attitudes and Attitude Change
4 Motivation et Learning
5 Advertising Analyses
6 Socio-cultural factors
7 Situational factors
8 Marketing Applications
9 Midterm
10 Case Study
11 Case Study
12 Midterm
13 Exposés (Advertising Analyses)
14 Exposés (Advertising Analyses)
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 50 0
Contribution of final exam to overall grade 50 0
Toplam 100 0
In-Term Studies
  Number Contribution
Assignments 1 10
Presentation 1 20
Midterm Examinations (including preparation) 2 20
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 4 50
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 14 4 56
Assignments 2 5 10
Presentation 2 3 6
Midterm Examinations (including preparation) 2 4 8
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 4 4
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 126
Total Workload / 25 5,04
Credits ECTS 5
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