Department of Business Administration

Marketing Management(G342)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G342 Marketing Management 6 3 0 0 3 5
Prerequisites G341
Admission Requirements G341
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Mehmet Yaman ÖZTEK (Email)
Objective This course aims to teach the fundamental policies related with marketing management.
Content Week 1. Product Policies

Week 2. Product Policies

Week 3. Pricing Policies

Week 4. Pricing Policies

Week 5. Distribution Policies

Week 6. Distribution Policies

Week 7. Mid-term Exam

Week 8.Retailing Management

Week 9. Logistic Management

Week 10. Promotion Policies

Week 11. Sales Management

Week 12. Advertising Management

Week 13. International marketing

Week 14. Marketing Ethics
Course Learning Outcomes 1. Students will be able to develop affective product policies and strategies.
2. Students will be able to analyze pricing dynamics to use it to get competitive advantage.
3. Students will be able to create integrated distribution channel which will increase market share and implement needed policies and strategies about this.
4. Students will be able to develop promotion policies and strategies which can change the demand in favor of company.
5. Students will be able to perform marketing management as a customer oriented and integrated way.
Teaching and Learning Methods
References ? Principles of Marketing, Philip Kotler & Gary Armstrong
? Marketing, Jean Pierrre Helfer, Jacques Orsoni
? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert
? Pazarlama İlkeleri, Mehmet Karafakioğlu
Print the course contents
Theory Topics
Week Weekly Contents
1 Product Policies
2 Product Policies
3 Pricing Policies
4 Pricing Policies
5 Distribution Policies
6 Distribution Policies
7 Mid-term Exam
8 Retailing Management
9 Logistic Management
10 Promotion Policies
11 Sales Management
12 Advertising Management
13 International marketing
14 Marketing Ethics
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 12 3 36
Assignments 1 15 15
Presentation 0 0 0
Midterm Examinations (including preparation) 1 15 15
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 17 17
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 125
Total Workload / 25 5,00
Credits ECTS 5
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