Marketing Management(G342)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G342 | Marketing Management | 6 | 3 | 0 | 0 | 3 | 5 |
| Prerequisites | G341 |
| Admission Requirements | G341 |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Mehmet Yaman ÖZTEK moztek@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental policies related with marketing management. |
| Content |
Week 1. Product Policies Week 2. Product Policies Week 3. Pricing Policies Week 4. Pricing Policies Week 5. Distribution Policies Week 6. Distribution Policies Week 7. Mid-term Exam Week 8.Retailing Management Week 9. Logistic Management Week 10. Promotion Policies Week 11. Sales Management Week 12. Advertising Management Week 13. International marketing Week 14. Marketing Ethics |
| Course Learning Outcomes |
1. Students will be able to develop affective product policies and strategies. 2. Students will be able to analyze pricing dynamics to use it to get competitive advantage. 3. Students will be able to create integrated distribution channel which will increase market share and implement needed policies and strategies about this. 4. Students will be able to develop promotion policies and strategies which can change the demand in favor of company. 5. Students will be able to perform marketing management as a customer oriented and integrated way. |
| Teaching and Learning Methods | |
| References |
? Principles of Marketing, Philip Kotler & Gary Armstrong ? Marketing, Jean Pierrre Helfer, Jacques Orsoni ? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert ? Pazarlama İlkeleri, Mehmet Karafakioğlu |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Product Policies |
| 2 | Product Policies |
| 3 | Pricing Policies |
| 4 | Pricing Policies |
| 5 | Distribution Policies |
| 6 | Distribution Policies |
| 7 | Mid-term Exam |
| 8 | Retailing Management |
| 9 | Logistic Management |
| 10 | Promotion Policies |
| 11 | Sales Management |
| 12 | Advertising Management |
| 13 | International marketing |
| 14 | Marketing Ethics |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. | X | ||||
| 2 | The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. | X | ||||
| 3 | The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. | X | ||||
| 4 | The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. | X | ||||
| 5 | The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. | X | ||||
| 6 | Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. | X | ||||
| 7 | Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. | X | ||||
| 8 | Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. | X | ||||
| 9 | The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. | X | ||||
| 10 | Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. | X | ||||
| 11 | Consciousness of taking into account ethical values, when making decisions and being involved in business life. | X | ||||
| 12 | Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Assignments | 1 | 15 | 15 |
| Midterm Examinations (including preparation) | 1 | 15 | 15 |
| Final Examinations (including preparation) | 1 | 17 | 17 |
| Total Workload | 125 | ||
| Total Workload / 25 | 5,00 | ||
| Credits ECTS | 5 | ||