Media Relations (RPP210)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP210 | Media Relations | 4 | 2 | 0 | 2 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Gaye Aslı SANCAR DEMREN asancar@gsu.edu.tr (Email) |
| Assistant | |
| Objective |
This course aims to teach the various methods and techniques of writing. During the course, the purpose and importance of media relations, writing in public relations, written and visual material used for public relations, media relations, web pages will be studied. |
| Content |
The following issues will be anaysled: Introduction to media relations, writing press article, press releases, press articles, corporate publications materials. invitation letters. writing for web, audio-visuels writing. |
| Course Learning Outcomes |
At the end of this cours the student can : - Write a presse relaese - Prepare a press kit - Learn to communicate with medias. - Write for web. |
| Teaching and Learning Methods | Case studies |
| References |
Erdoğan, İrfan. Teori ve Pratikte Halkla İlişkiler. Ankara, Erk Yayınları, 2006. Girgin, Atilla. Haber Yazmak. İstanbul, Der Yayınları, 2002. Kazancı, Metin. Kamuda ve Özel Kesimde Halkla İlişkiler. 7. Basım, Ankara, Turhan Kitabevi, 2007. Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir. 5. Baskı, İstanbul, Beta Yayınları, 2007. Smith, Ronald. Becoming a Public Relations Writer. 4. Basım, United Kingdom, Routledge, 2012. Okay, Ayla ve Okay, Aydemir. Halkla İlişkiler ve Medya. 6. Bası, İstanbul, Derin Yayınları, 2013. Aydede, Ceyda. Profesyonel Bir İlişki: Medya ve Halkla İlişkiler. İstanbul, Rota Yayınları, 2004. Sayımer, İdil. Sanal Ortamda Halkla İlişkiler. 2. Basım, İstanbul, Beta Yayınları, 2012. Aşman AliKılıç, Özmen. Halkla İlişkiler 2.0. Ankara, Efil Yayınevi, 2011. Sandra C. Duhé. New Media and Public Relations. Peter Lang, 2012. Ferah Onat. Dijital Çağda Halkla İlişkiler Yazarlığı. Ankara, Nobel Yayınları, 2014. Yeşim Güçdemir. Sanal Ortamda İletişim. 2. Basım, İstanbul, Derin Yayınları, 2012. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction. |
| 2 | Writing press article |
| 3 | Press Release |
| 4 | Press article |
| 5 | Corporate newspapers ,books, other corporate materials. |
| 6 | Invitation letters. |
| 7 | Midterm exam |
| 8 | Presentation technics |
| 9 | Writing for web, |
| 10 | Audio-visuels writing. |
| 11 | Presentations and case study |
| 12 | Presentations and case study |
| 13 | Presentations and case study |
| 14 | Presentations and case study |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 60 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | |||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | |||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | |||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 2 | 28 |
| Midterm Examinations (including preparation) | 1 | 5 | 5 |
| Term Paper/ Project | 1 | 10 | 10 |
| Total Workload | 71 | ||
| Total Workload / 25 | 2,84 | ||
| Credits ECTS | 3 | ||