Lobbying(COM409)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| COM409 | Lobbying | 7 | 2 | 0 | 0 | 2 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | French |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Nazlı AYTUNA nazli.aytuna@gmail.com (Email) |
| Assistant | |
| Objective | This course aims to explore the theory and practice of lobbying from the public relation perspective. It is focused on historical evolution and introducing the particular forms and method of lobbying. |
| Content |
Week 1 :Presentation of the course outline and student works; Week 2:Definitions of the basic concepts: Pressure group, interest group, lobbying; Week 3: History of lobbying Week 4: Regulation and ethics Week 5: Lobbying categories Week 6:Lobbying technics factors; Week 7:Firms lobbying Week 8: Exams Break Week 9: Lobbying instruments: the use of interactive media Week 10: Case studies and presentation: environmental lobbying Week 11: Case studies and presentation: ethnic lobbying I Week 12: Case studies and presentation: ethnic lobbying II Week 13: Case studies and presentation: industrial lobbying Week 14: The case of Turkish Lobbying |
| Course Learning Outcomes |
The student will be able to: -Identify historical landmarks; -Define the basic concepts of lobbying; -Interpret the various categories and the techniques of lobbying; -Analyze the examples of lobbying - Evaluate lobbying communication strategies’ as in the domain of the public relation. |
| Teaching and Learning Methods | İnformation and Communication Technologies uses, grup discussions, reserach presentation |
| References |
ARI Tayyar, Amerika’da Siyasal Yapı: Lobiler ve Dış Politika, MKM yayıncılık, Bursa, 2009. ASLAN Seyfettin, “Siyasal İktidarı Etkileme Yöntemlerinden biri olarak Lobicilik”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi,23, 2009, ss 113-121. CANÖZ Kadir, Halkla İlişkiler Uygulaması olarak Lobicilik, Nüve Kültür Merkezi Yayınları, İstanbul, 2007. CLAMEN E Michel, Le lobbying et ses secrets: guide des techniques d'influence, Dunod, Paris, 1995. HAYWARD Jack, Groups d'intérêt, pluralisme et démocratie, Pouvoirs, no. 79, Paris, 1996. KER DİNCER Müjde, Lobicilik, Alfa yayınları, İzmir, 1998. LAMARQUE Gilles, Le lobbying, PUF, que sais-je?, Paris, 1994 MOURAD Attarça, Un modèle conceptuel du lobbying pratiqué par les entreprises, Université Nancy II, -IXIEME Conference Internationale de management strategique, Aims, IMS 2000, Montpellier, - 24-26 Mai 2000 . SCHENDELEN Rinus Van, Machiavelli in Brussels: The art of lobbying in the EU, Amsterdam University Pres, Amesterdam, 2002. ZETTER Lionel, The art of Political Persuasion, Harriman house ltd, Londra, 2008. http://www.strategie- aims.com/aims2k/AIMS/papiers/attarca.PDF http://www.euractiv.com |
Theory Topics
| Week | Weekly Contents |
|---|
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 20 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 1 | 30 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Midterm Examinations (including preparation) | 1 | 10 | 10 |
| Term Paper/ Project | 1 | 10 | 10 |
| Total Workload | 48 | ||
| Total Workload / 25 | 1,92 | ||
| Credits ECTS | 2 | ||