Theories and Models of Public Relations(RPP201)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP201 | Theories and Models of Public Relations | 3 | 3 | 0 | 0 | 3 | 3 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | |
| Course Level | Bachelor Degree |
| Course Instructor(s) | İnci ÇINARLI icinarli@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to introduce models and key concepts of public relations and basic concepts of professional communication skills. This course will not only consider public relations from an administrative and technical perspective, but also consider as an activity and social phenomenon and aims to prepare individuals to profession who could realize critical and ethical decision-making. |
| Content |
Public relations theories and models PR strategies and tactics PR and social responsibility PR and ethical decision making Critical perspectives in PR |
| Course Learning Outcomes |
At the of this course the student will be able to; -Acknowledge theories and models of public relations. -Compare similar and different approaches of the field. -Gather professional competences of the field. -Practice ethical rules of the field. -Make an ethical debate and decision. |
| Teaching and Learning Methods |
Presentations Discussions Case study analysis |
| References |
Lecture notes. CHOMSKY, Noam. Medya Denetimi: Immediast Bildirgesi. 2. Baskı, İstanbul: Tüm Zamanlar Yayıncılık, 1995. CUTLIP S.M., CENTER A.H. ve BROOM G.M., Effective Public Relations, 8th. Edition, New Jersey: Prentice-Hall International, 2000. ÇINARLI, İnci. Stratejik İletişim Yönetimi, 2. Baskı, İstanbul: Beta Yayınları, 2013. ? ERDOĞAN, İrfan. Teori ve Pratikte Halkla İlişkiler, Ankara: Erk Yayınları, 2006. EWEN, Stuart. PR! A Social History of Spin. New York: Basic Books, 1996. GREGORY Anne, Planning and Managing Public Relations Campaigns, 2nd . ed., London: Kogan Page Ltd., 2000. GRUNIG James E. ve HUNT Todd. Managing Public Relations, New York: Holt, Reinehart ve Wilson Inc., 1984. HEATH, Robert L. ve COOMBS, W. Timothy. Today’s Public Relations: An Introduction, California: Sage Publications, 2000. IHLEN Øyvind, VAN RULER Betteke ve FREDRIKSSON Magnus, Public Relations and Social Theory: Key Figures and Concepts, New York: Routledge, 2009. JEFKINS Frank, Public Relations Techniques, 2nd ed., UK: Butterworth Heinemann, 2004. JOWETT, Garth S. ve O’DONNELL Victoria. Propaganda and Persuasion, 4th ed., California: Sage Publications, 2006. L’ETANG, Jacquie ve PIECZKA, Magda (eds.). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara: Vadi Yayınları, 2002. NEWSOM Doug, TURK Vanslyke Judy and KRUCKEBERG Dean. This is PR: The Realities of Public Relations, USA: Thomson/Wadsworth, 2003. OKAY Ayla ve OKAY Aydemir. Halka İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları, 2005. ÖZÜPEK Nejat. Kurum İmajı ve Sosyal Sorumluluk, Konya: Tablet Kitabevi, 2005. PELTEKOĞLU BALTA Filiz, Halkla İlişkiler Nedir?, 4. Baskı, Beta Yayınları: İstanbul, 2008. ? PRATKANIS Anthony ve ARONSON Elliot, Propaganda Çağı: İknanın Gündelik Kullanımı ve Suistimali, Çev.Nagihan Haliloğlu, İstanbul: Paradigma Yayınları, 2008. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Definition of the public relations discipline / Monological and dialogical approaches |
| 2 | Strategic communication management / Perception management / Corporate communication / Stakeholder management / Public affairs / Public diplomacy |
| 3 | Historical evolution of public relations |
| 4 | Theories of public relations / Models of public relations / Propaganda techniques / Public manipulation, misinformation, disinformation, spin... |
| 5 | In-House PR/PR Agency: comparison and experiences / International public relations: concepts and case studies |
| 6 | Nine steps of strategic communication and introduction to public relations campaign design / Publics-audiences and stakeholders |
| 7 | Introduction to research and evaluation methods. |
| 8 | Mid-term exam |
| 9 | Strategies and tactics of public relations / Analyse of case-studies |
| 10 | Social responsibility concept and corporate social responsibility (CSR): Sustainability, SA 8000, 'fair trade' etc. |
| 11 | Sponsoring- philantrophy |
| 12 | Media relations / News management |
| 13 | Critical perspective of public relations / Public relations and ethics / Ethical decision and decision mechanisms (e.g. Laura Nash, Sissela Bok, Potter Box..) / Ethical models in public relations implementations |
| 14 | Public Relations et Social Theory (Habermas, Bourdieu, Berger, Giddens...) |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 4 | 3 | 12 |
| Midterm Examinations (including preparation) | 5 | 2 | 10 |
| Final Examinations (including preparation) | 5 | 3 | 15 |
| Total Workload | 79 | ||
| Total Workload / 25 | 3,16 | ||
| Credits ECTS | 3 | ||