(Mİ627)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Mİ627 | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective |
This course aims to teach the basic concepts, principles and practices of retail management and new trends and developments in retailing. The aims of the course are: - Learning the basic concepts of retailing, - Understanding the dynamics of retail strategies, - Learning the types of retailers, - Understanding retailing activities and policies, - Understanding of new trends and developments in retailing. |
| Content |
Week 1: Definition, Scope and Functions of Retailing Week 2: Store Based Retailing Week 3: Storeless Retailing Week 4: Consumer Behavior in Retailing Week 5: Market Strategies in Retailing Week 6: Location Week 7: Midterm exam Week 8: Retail Location Selection Week 9: Organizational Structure and Human Resources Management in Retailing; Information Systems and Supply Chain Management Week 10: Customer Relationship Management; Product management Week 11: Pricing Week 12: Retail Communication Mix Week 13: Store Management Week 14: Customer Service |
| Course Learning Outcomes |
1. Must be able to understand the theoretical foundations and mechanisms of retail management. 2. Must be able to interpret developments regarding retail management. 3. Must be able to evaluate practices related to retail management mix. 4. Must be able to define the principles and practices of retail management. 5. Must be able to interpret retail management practices within the framework of academic foundations. |
| Teaching and Learning Methods | |
| References | Levy, Micheal ve Weitz, Barton A. (2004), Retailing Management, McGraw Hill Inc. New York. (Ders Kitabı) |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Definition, Scope and Functions of Retailing |
| 2 | Store Based Retailing |
| 3 | Storeless Retailing |
| 4 | Consumer Behavior in Retailing |
| 5 | Market Strategies in Retailing |
| 6 | Location |
| 7 | Midterm Exam |
| 8 | Retail Location Selection |
| 9 | Organizational Structure and Human Resources Management in Retailing; Information Systems and Supply Chain Management |
| 10 | Customer Relationship Management; Product Management |
| 11 | Pricing |
| 12 | Retail Communication Mix |
| 13 | Store Management |
| 14 | Customer Service |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 30 |
| Presentation | 1 | 30 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student will be able to use the knowledge and skills needed for upper echelons of management. | X | ||||
| 2 | The student will be able to identify the behaviors to minimize the risks by taking into account internal and external conditions that effect the organization. | X | ||||
| 3 | The student should have the general knowledge about labor law, sociology, psychology, organizational sociology, logistics and quantitative methods that can be needed out of basic management functions. | X | ||||
| 4 | The student should have a command of information and communication technologies that are needed for professional business life. | X | ||||
| 5 | The student should keep the competitive power of business at higher levels in the increasing globalization and competition conditions with following visionary applications. | X | ||||
| 6 | The student will be able to identify the changes that are in the internal and external environment of business and the problems which are caused by these changes in time. Also, the student should improve solutions for these problems and apply them. | X | ||||
| 7 | The student will be able to generate the solutions for managerial problems with the help of management games and simulation techniques. | |||||
| 8 | The student should make presentations and discuss managerial problems at least two foreign languages. | |||||
| 9 | The student will be able to tend towards practices of case study and sample event assessment and contribute the projects in which he/she serves. | X | ||||
| 10 | The student should get the responsibility in teamwork and contribute to team work. | X | ||||
| 11 | The student should get the habit of updating his technical skills to adjust the changing and improving scientific and technologic environment. | X | ||||
| 12 | The student should make a principle of behaving ethical in business life and guarding the interests of his colleagues and business stakeholders. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 5 | 65 |
| Assignments | 1 | 14 | 14 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 21 | 21 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Workload | 156 | ||
| Total Workload / 25 | 6.24 | ||
| Credits ECTS | 6 | ||