International Marketing(G584)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G584 | International Marketing | 2 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Caner DİNCER cdincer@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The aim of this course is to teach the basic principles and strategies of international marketing management. In this context, it is aimed for students to understand and analyze global environmental factors, to develop market entry strategies and to plan policies and strategies by analyzing the marketing mix elements for international markets. |
| Content |
Week 1. Globalization Week 2. Globalization Week 3. Economic and financial environment Week 4. Cultural, legal and political environment Week 5. Global marketing research, global segmentation and positioning Week 6. Global marketing strategies Week 7. Market entry Week 8. Midterm Exam Week 9. Product development Week 10. Pricing Week 11. Sales Week 12. Communication, distribution Week 13. Developing/emerging markets Week 14. Import, export |
| Course Learning Outcomes |
1. To be able to understand the theoretical foundations and mechanisms of international marketing management. 2. To be able to interpret the developments related to international marketing management. 3. To be able to evaluate practices related to international marketing mix. 4. To be able to define principles and practices related to international marketing. 5. To be able to interpret international marketing practices within the framework of academic foundations. |
| Teaching and Learning Methods | |
| References | Masaaki Kotabe ve Kristiaan Helsen, “Global Marketing Management”, 4th edition, USA: John Wiley and Sons Inc. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Globalization |
| 2 | Globalization |
| 3 | Economic and financial environment |
| 4 | Cultural, legal and political environment |
| 5 | Global marketing research, global segmentation and positioning |
| 6 | Global marketing strategies |
| 7 | Marketing entry |
| 8 | Midterm Exam |
| 9 | Product development |
| 10 | Pricing Policies |
| 11 | Sales Management |
| 12 | Communication, distribution |
| 13 | Developing/emerging markets |
| 14 | Import export |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Assignments | 1 | 30 |
| Presentation | 2 | 60 |
| Presentation | 1 | 30 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 6 | 190 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||