Process of Persuasion(RPP309)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP309 | Process of Persuasion | 5 | 2 | 0 | 0 | 2 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | French |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Nazlı AYTUNA nazli.aytuna@gmail.com (Email) |
| Assistant | |
| Objective | The objective of this course is to explain the change in persuasion mechanisms with a historical approach; define persuasion according to new communication and interaction environments based on research developed in the field of social psychology; analyze the processes of change in attitudes and behaviors. |
| Content |
From rhetoric to propaganda Aristotle's model G. Le Bon “Psychologie des Foules” G.de Tarde "La lois de l'İmitation" II. World war and propaganda The elaboration likelihood model (ELM) of persuasion Persuasive Technology Case studies Attitudes,Change i McGuire's model of persuasion Greenwald model of persuasion |
| Course Learning Outcomes |
At the end of this course the student will be able to: Knowing the persuasion process; Interpreting changes in persuasion application Analyzing the attitudes changes; Modeling and interpreting different persuasion strategies Adapt persuasion strategies to digital environments. |
| Teaching and Learning Methods | |
| References |
ALMEIDA Fabrice d’, Images et Propagande, Casterman, Paris, 1995. BAIRD Jay W, The mythical world of Nazi war propaganda : 1939- 1945 University of Minnesota Press, Minneapolis- Minn, 1974. BELLENGER Lionel, La persuasion, PUF, Collection que sais-je?, Paris, 1992. CIALDINI Robert B., İknanın Psikolojisi, Türkçeye çeviri Fevzi Yalım, MediaCat Kitapları, Ankara, 2001. CIALDINI Robert B., Influence: Science and Practice, Allyn & Bacon, 2003. CIALDINI Robert B., Harnessing the Science of Persuasion, Harvard Business Review; Vol. 79 Issue 9, 2001, pp.72-79. (EBSCOhost) HOGAN Kevin, The Psychology of persuasion: how to persuade others to your way of thinking, Pelican Publisging Company, Gretna, Louisiana, 2002. (GSÜ Kütüphane). LE BON Gustave, Psychologie des foules, PUF/Quadrige, 5e éd., Paris, 1995. LEVINE Robert V., Power of Persuasion:How we’re bought and sold, John Wiley&Sons, New Jersey, 2003. JOHNSTON D: Deirdre, The art and science of persuasion, Madison, Wis, Mc Graw Hill, 1994. (GSÜ Kütüphane). JOWETT Garth, O'DONNELL Victoria, Propaganda and persuasion, Sage, London, 1986. KAĞITÇIBAŞI Çiğdem, İnsan ve insanlar: sosyal psikolojiye giriş, Evrim Basın Yayın Dağıtım, Istanbul, 1988. (GSÜ Kütüphane) KAPFERER Jean-Noel, Les chemins de la persuasion : le mode d'influence des media et de la publicité sur les comportements, Gauthier-Villars, Paris, 1978. MESSARIS Paul, Visual Persuasion: The Role of Images in Advertising, Sage Publications, London, 1997. MİLLS Harry, Artful Persuasion: How to Command Attention, Change Minds, and Influence People, Publication Data, New York, 2000. MORTENSEN Kurt W, Maximum İnfluence: the 12 universel laws of power persuasion, Publication Data, New York, 2004. PERLOFF Richard, The dynamics of Persuasion: communication and attitudes in the 21st century, Lawrence Erlbaum, London, 2003. (GSÜ Kütüphane). PETTY Richard E., CACIOPPO John T., The Elaboration Likelihood Model of Persuasion, Advances in Experimental social psychology, vol.19, Academic Press, 1986. Harvard Busines Essentials, Power, Influence, and Persuasion: Sell Your Ideas and Make Things Happen, Harvard Univ. 2005. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | İntroduction |
| 2 | Aristotle's rhetoric model |
| 3 | The psychology of the Masses |
| 4 | The Lows of İmitation |
| 5 | World War II and propaganda |
| 6 | Propaganda exemples |
| 7 | Partiel |
| 8 | Attitudes change Model |
| 9 | The source of communication |
| 10 | The messages caracteristics |
| 11 | The nature of the audiance |
| 12 | Mc Guire model |
| 13 | Greenwald model |
| 14 | Discussions |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 100 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| 12 | They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. | |||||
| 13 | They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres | |||||
| 14 | They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups | |||||
| 15 | They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication | X | ||||
| 16 | They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports | X | ||||
| 17 | They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas | X | ||||
| 18 | They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media | X | ||||
| 19 | They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them | X | ||||
| 20 | They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media | |||||
| 21 | They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures | |||||
| 22 | They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities | |||||
| 23 | They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history | |||||
| 24 | They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it | |||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 1 | 14 |
| Presentation | 1 | 20 | 20 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Final Examinations (including preparation) | 1 | 20 | 20 |
| Total Workload | 102 | ||
| Total Workload / 25 | 4.08 | ||
| Credits ECTS | 4 | ||