Media Economics(JOU305)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| JOU305 | Media Economics | 5 | 3 | 0 | 0 | 3 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Ceren SÖZERİ cerensozeri@gmail.com (Email) |
| Assistant | |
| Objective | The aim of the course is to describe the main concepts of media economics including all subsectors and to gain a critical perspective on the theoretical background of media in Turkey |
| Content | The details of the course can be found in topics |
| Course Learning Outcomes |
At the end of this course, the student 1) Understands the theoretical background and the main concepts of media economy 2) Learn how to work the media market in Turkey and in other countries 3) Understand the principles of all media sub-sectors 4) Develop a critical perspective regarding the structural problem in Turkey. |
| Teaching and Learning Methods | Conference |
| References |
Alev Söylemez, Medya Ekonomisi ve Türkiye Örneği, Ankara, Haberal Eğitim Vakfı, 1998 Gülseren Adaklı, Türkiye’de Medya Endüstrisi / Neoliberalizm Çağında Mülkiyet ve Kontrol İlişkileri, Ankara, Ütopya Yayınevi, 2006 Semra Atılgan, Basın İşletmeciliği, İstanbul Beta Basım Yayın Dağıtım A.Ş, 1999 Ben Bagdikian, Boston, The New Media Monopoly, Beacon Press, 2004 Richard J. Barnet - John Cavanagh, Küresel Düşler İmparator Şirketler ve Yeni Dünya Düzeni, çev.Gülden Şen, İstanbul, Sabah Kitapları T. Uğur Dai, Basın İşletmelerinin Finansal Yapısı, İstanbul, Beta Basım Yayım Dağıtım A.Ş, 2008 Selçuk Demirbulak, 21. Yüzyıl Eşiğinde Türkiyemizde Medya Ekonomisi, 1995 Nadine Toussaint Desmoulins, Economie des média, Medya Ekonomisi, İstanbul İletişim Yayınları, 1993 Gillian Doyle, Media Ownership: The Economics and Politics of Convergence and Concentration in the UK and Europeen Media, London, Sage Publication, 2002 GERAY, Haluk, İletişim ve Teknoloji: Uluslararası Birikim Düzeninde Yeni Medya Politikaları, Ankara, Ütopya, 2003 Yasemin İnceoğlu, Uluslararası Medya, İstanbul, Der Yayınları, 2004 Beybin Kejanlıoğlu, Türkiye’de Medyanın Dönüşümü, Ankara, İmge Kitabevi, 2004 Armand Mattelard, İletişimin Dünyasallaşması, İstanbul, İletişim Yayınları, 2001 Robert G. Picard, Media Economics Concepts and Issues, New York, Sage Publications, 1989 RAMONET, Ignacio, La Tyrannie de la communication, Paris, Gallimard, 2001 Levent Yaylagül, Kitle İletişiminin Ekonomi Politiği, Ankara, Dalbaz Yayıncılık, 2006 Aydın Çam, İlke Şanlıer Yüksel, “Türkiye’de Medyanın 2002 Sonrası Dönüşümü: Ekonomi Politik Bir Yaklaşım, Neoliberal Muhafazakar Medya içinde, ed. U.Uraz Aydın, Ayrıntı, 2015-10-14 Ceren Sözeri, “Türkiye’de Medya-İktidar İlişkileri Sorunlar ve Öneriler”, Istanbul Enstitüsü, 2015, http://platform24.org/Content/Uploads/Editor/T%C3%BCrkiye%E2%80%99de%20Medya-%C4%B0ktidar%20%C4%B0li%C5%9Fkileri-BASKI.pdf |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction to the media economics |
| 2 | The theories of media economics and the concepts |
| 3 | The factors affecting the media economics from inside and outside |
| 4 | The Structures of Media Markets |
| 5 | Media Markets Concentration |
| 6 | Media Markets in the World |
| 7 | Press Economy |
| 8 | Mid-Term |
| 9 | Radio and Television Economy |
| 10 | New Media Economy |
| 11 | Analysis of Media Economy in Turkey: Market Structures, Companies and Income Distributions |
| 12 | Analysis of Media Economy in Turkey: Regulatory Bodies and Public Service Broadcasting |
| 13 | Analysis of Media Economy in Turkey: Examples |
| 14 | Sustainability of Alternative Media and the business models |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 2 | 60 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 2 | 60 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Make-up | 0 | 0 |
| Toplam | 3 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| 12 | They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. | X | ||||
| 13 | They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres | X | ||||
| 14 | They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups | |||||
| 15 | They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication | |||||
| 16 | They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports | |||||
| 17 | They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas | |||||
| 18 | They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media | |||||
| 19 | They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them | |||||
| 20 | They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media | X | ||||
| 21 | They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures | X | ||||
| 22 | They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities | X | ||||
| 23 | They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history | X | ||||
| 24 | They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 3 | 42 |
| Midterm Examinations (including preparation) | 1 | 10 | 10 |
| Final Examinations (including preparation) | 1 | 10 | 10 |
| Total Workload | 104 | ||
| Total Workload / 25 | 4.16 | ||
| Credits ECTS | 4 | ||