Marketing Theory(GE 741)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| GE 741 | Marketing Theory | 1 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Doctoral Degree |
| Course Instructor(s) | Taşkın DİRSEHAN (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental principles and strategies of marketing. |
| Content |
Week 1. The Historical Development of Marketing Week 2. The philosophical approaches to marketing Week 3. The philosophical approaches to marketing Week 4. Innovation and marketing Week 5. The new concepts in marketing Week 6. The Importance of Consumer Week 7. Mid-term Exam Week 8.The Market Concept: Segmentation/target market and positioning Week 9. Marketing planning and marketing strategy Week 10. Marketing Research Week 11. Product policy Week 12. Pricing policy Week 13. Distribution policy Week 14. Communication policy |
| Course Learning Outcomes |
1. Students will be able to comprehend and describe basic school in marketing and marketing theory. 2. Students will be able to put forward an idea about debated theories in marketing nowadays. 3. Students will be able to interpret the relations between marketing modeling techniques and real cases. 4. Students will be able to interpret theories comparatively which are presented by different schools. 5. Students will be able to contribute in marketing theory in academic level. |
| Teaching and Learning Methods | |
| References |
? Principles of Marketing, Philip Kotler & Gary Armstrong ? Marketing, Jean Pierrre Helfer, Jacques Orsoni ? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert ? Pazarlama İlkeleri, Mehmet Karafakioğlu ? Marketing Theory, Jagdith Sheth ? Marketing Theory, Shelby Hunt |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | The Historical Development of Marketing |
| 2 | The philosophical approaches to marketing |
| 3 | The philosophical approaches to marketing |
| 4 | Innovation and marketing |
| 5 | The new concepts in marketing |
| 6 | The Importance of Consumer |
| 7 | Mid-term Exam |
| 8 | The Market Concept: Segmentation/target market and positioning |
| 9 | Marketing planning and marketing strategy |
| 10 | Marketing Research |
| 11 | Product policy |
| 12 | Pricing policy |
| 13 | Distribution policy |
| 14 | Communication policy |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 40 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||