Corporate Communication and Reputation Management(SİY 621)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| SİY 621 | Corporate Communication and Reputation Management | 1 | 2 | 0 | 0 | 2 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Banu BASKAN KARSAK bkarsak@gsu.edu.tr (Email) |
| Assistant | |
| Objective | Corporate communication is any form of communication used by the organization. The objective of this course is to clarify the objectives of organizational communication, to learn the methods and the use of instruments of communication in organizations |
| Content |
Week 1: Introduction, definitions. Week 2: Management theories Week 3: Organizational communication tools and techniques Week 4: Functions of organizational communication Week 5: Corporate Identity and corporate image. Week 6: Corporate culture Week 7: Midterm exam Week 8: Corporate reputation Week 9: Reputation Management and Protection of Corporate Reputation Week 10: Leadership and communication Week 11: Obstacles in organizational communication Week 12: Presentations and case study Week 13: Presentations and case study Week 14: Presentations and case study |
| Course Learning Outcomes |
At the end of this course the student will: 1.Analyse theoretical framework of corporate communication and reputation management 2. Acknowledge corporate communication tools and techniques. 3. Analyse and understand corporate communication with case studies. 4. Acknowledge about corporate behaviour. |
| Teaching and Learning Methods | |
| References |
Haluk Gürgen. Örgütlerde İletişim Kalitesi. Der Yayınları, 1997. Zeyyad Sabuncuoğlu. Örgütlerde İletişim. Arıkan Yayınları, 2009. Ayla Okay. Kurum Kimliği. Mediacat Yayınları, 1999 Cees B.M. van Riel and Charles Fombrun. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Routledge, 2007. Peter Steidl and Garry Emery, Corporate Image and Identity Strategies Designing the Corporate Future. Business & Professional Publishing, 1999. John M.T. Balmer and Stephan A.Greyser, Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding. Routledge. John Doorley and Helio Fred Garcia. Reputation Management, Routledge, 2007 Naomi Langford and Woodand Brian Salter, Critical Corporate Communications: a Best Practice Blueprint. John Wiley & Sons, 2003 James Horton, Integrating Corporate Communication, Quorum Books, 1995 Pekka Aula, Strategic Reputation Management: Towards Company of Good. Routledge, 2008. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction, definitions. |
| 2 | Management theories |
| 3 | Organizational communication tools and techniques |
| 4 | Functions of organizational communication |
| 5 | Corporate Identity and corporate image. |
| 6 | Corporate culture |
| 7 | Midterm exam |
| 8 | Corporate reputation |
| 9 | Reputation Management and Protection of Corporate Reputation |
| 10 | Leadership and communication |
| 11 | Obstacles in organizational communication |
| 12 | Presentations and case study |
| 13 | Presentations and case study |
| 14 | Presentations and case study |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Make-up | 0 | 0 |
| Toplam | 0 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acknowledge strategic thinking and analytical skills required to solve communication problems. | X | ||||
| 2 | Design, implement and manage specific projects in the field of strategic communication. | X | ||||
| 3 | Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. | X | ||||
| 4 | Implements and promotes the professional code of ethics. | X | ||||
| 5 | Realise the correlations between culture, communication and modifications of the organisations. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 0 | 0 | 0 |
| Working Hours out of Class | 0 | 0 | 0 |
| Assignments | 0 | 0 | 0 |
| Presentation | 0 | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Make-up | 0 | 0 | 0 |
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||