Interactive Media Design II(COM368)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| COM368 | Interactive Media Design II | 6 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | COM303 ETKİLEŞİMLİ MEDYA TASARIMI I |
| Admission Requirements | COM303 ETKİLEŞİMLİ MEDYA TASARIMI I |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Kerem RIZVANOĞLU krizvanoglu@gsu.edu.tr (Email) |
| Assistant | |
| Objective | By referring to the theoretical background provided in the “Digital Customer Experience” course through various case analysis, it is aimed to provide the students the knowledge and ability to design “customer experience” in digital media. During the semestre, an original interactive medium will be developed through every step of the user experience design process by each student under the supervision of the lecturers. The participants will also be introduced with the research and design techniques used in user-centered research and design process through hands on studies. |
| Content |
1. Week: Introduction to Interactive Media Design: Concepts, Limitations, Possibilities 2. Week: UX Centered Design and Development Process: Techniques 3. Week: Selection of the Proposals: Goal, Objective and Strategy 4. Week: Persona 5. Week: User Journey and Story 6. Week: Information Architecture _ Content Map 7. Week: Mid-Term Evaluation 8. Week: Interface Design: Paper Prototype 9. Week: Interface Design: Paper Prototype 10. Week: Interface Design: Digital Prototype (Wireframe) 11. Week: Interface Design: Digital Prototype (Wireframe) 12. Week: Interface Design: Mock-up 13. Week: Interface Design: Mock-up 14. Week: Final Evaluation _ JURY |
| Course Learning Outcomes | At the end of the semestre, the students will have the knowledge and ability to conduct the entire interactive media design process due to the principles of user experience design. |
| Teaching and Learning Methods | Lecture and Design Studio |
| References |
? Knemeyer, D. and Svoboda,E., 2008 User Experience _ UX, www.interaction.gov.trhttp://www.interaction.gov.tr ? User Experience White Paper, Bringing clarity to the concept of user experience, Result from Dagstuhl Seminar on Demarcating User Experience, September 15-18, 2010 ? Andersen, S., P. 2008, Fundamentals of Experience Design, www.poetpainter.comhttp://www.poetpainter.com ? Morville, P., 2004, User Experience Design, www.semanticstudios.comhttp://www.semanticstudios.com ? Nyman, N., 2008, User Experience ? Raabe,P., 2010, User-Centered Design, www.paznow.comhttp://www.paznow.com ? Revang, M., 2007, User Experience Design Project ? Brown, T., 2008, Design Thinking, Harward Business Review ? Reichenstein, O., 2009, The Spectrum of User Experience, iA, www.informationarchitects.jphttp://www.informationarchitects.jp ? Marsh, N., 2011, Service Design is Dead. The New Product is Alive, www.choose nick.com ? Nielsen, J., 2006, Corporate Usability Maturity: Stages 1–4, www.alertbox.com. ? Nielsen, J., 2006, Corporate Usability Maturity: Stages 5–8, www.alertbox.com. ? www.usabilitycounts.com, 2012 ? UX Professionalism: Building Tomorrows’ Digital Cathedrals, 2012 ? Jeff Gothelf, Lean UX: Getting Out Of The Deliverables Business, 2011, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/ ? Wreblovski, L., 2011, An Event Apart: Persuasive Design, www.lukew.comhttp://www.lukew.com ? Høgenhaug, P. S., 2012, Gamification and UX: Where Users Win or Lose, Smashing Magazine. ? Wreblovski, L., 2012, Luke Wreblovski, Evolving E-Commerce Checkout. ? The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior, /Ipsos/Sterling, 2012. ? Bustos, L., 2012, Maximizing Conversion with Checkout Optimization. ? Holst, C., 2012, The State Of E-Commerce Checkout Design, Smashing Magazine ? Frost, B., 2012, For a Future Friendly Web. ? Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile First”, Mobile East. ? Budd, A., 2012, UX Professionalism: Building Tomorrows Digital Cathedrals. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction to Interactive Media Design: Concepts, Limitations, Possibilities |
| 2 | UX Centered Design and Development Process: Techniques |
| 3 | Selection of the Proposals: Goal, Objective and Strategy |
| 4 | |
| 5 | |
| 6 | |
| 7 | |
| 8 | |
| 9 | |
| 10 | |
| 11 | |
| 12 | |
| 13 | |
| 14 |
Practice Topics
| Week | Weekly Contents |
|---|---|
| 4 | Persona |
| 5 | User Journey and Story |
| 6 | Information Architecture _ Content Map |
| 7 | Mid-Term Evaluation |
| 8 | Interface Design: Paper Prototype |
| 9 | Interface Design: Paper Prototype |
| 10 | Interface Design: Digital Prototype (Wireframe) |
| 11 | Interface Design: Digital Prototype (Wireframe) |
| 12 | Interface Design: Mock-up |
| 13 | Interface Design: Mock-up |
| 14 | Final Evaluation _ JURY |
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 50 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Will have effective written and oral communication skills in Turkish | X | ||||
| 2 | Will have a thorough knowledge of at least two foreign languages | X | ||||
| 3 | Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects | X | ||||
| 4 | Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices | X | ||||
| 5 | Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace | X | ||||
| 6 | Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group | X | ||||
| 7 | Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter | X | ||||
| 8 | Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes | X | ||||
| 9 | Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach | X | ||||
| 10 | They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields | X | ||||
| 11 | They learn sociological, cultural and aesthetic approaches in electronic, digital media and film | X | ||||
| 12 | They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. | X | ||||
| 13 | They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres | X | ||||
| 14 | They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups | X | ||||
| 15 | They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication | X | ||||
| 16 | They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports | X | ||||
| 17 | They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas | X | ||||
| 18 | They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media | X | ||||
| 19 | They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them | X | ||||
| 20 | They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media | X | ||||
| 21 | They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures | X | ||||
| 22 | They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities | X | ||||
| 23 | They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history | X | ||||
| 24 | They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 10 | 3 | 30 |
| Assignments | 8 | 3 | 24 |
| Presentation | 8 | 3 | 24 |
| Midterm Examinations (including preparation) | 0 | 0 | 0 |
| Project | 4 | 3 | 12 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 2 | 6 | 12 |
| Portfolio Study | 2 | 4 | 8 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Workload | 152 | ||
| Total Workload / 25 | 6,08 | ||
| Credits ECTS | 6 | ||