Communication

Visual Culture (CTV335)

Content
Course Code Course Name Semester Theory Practice Lab Credit ECTS
CTV335 Visual Culture 5 2 0 0 2 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Nebahat AKGÜN ÇOMAK ncomak@gsu.edu.tr (Email)
Assistant
Objective Our perception of the world is dominated by the sense of vision. For the modern individual, what is “seen” is the “real”: human thought is formed by the vision, which is a construct of world .The aim of this course is to develop a critical view on visual practices of everyday life.
Content ?1. Week Culture
2. Week Basics of Visual Culture
3. Week Art and Visual Perception :Balance
4. Week Art and Visual Perception :Shape
5. Week Art and Visual Perception :Dynamics
6. Week Art and Visual Perception :Light &Color
7. Week Exam
8. Week Framing Culture: Visual Culture and Social Sciences 9. Week Visual Cultural Studies
10. Week Everyday Life and Visual Culture
11. Week Documentary Film 12. Week Visual Ethnography 13. Week Fieldwork
14. Week Fieldwork
Course Learning Outcomes After the end of this course, the student may
? Define Visual Culture
? Articulate different points of view on artistic and everyday
use of visual media
? Comprehend the social-cultural- intercultural dimensions of
visual practices
Teaching and Learning Methods Participant Conference
References Kevin Robins (1999)Imaj: Görmenin Kültür ve Politikası (Çev: Nurçay Türkoğlu), Istanbul: Ayrıntı Yayınları.

Nicholas Mirzoeff (1999)An Introduction to Visual Culture, London, NY, Routledge.

Marc Augé (2009) La Rancune et le Prophète, Paris: EHESS, 1990 John Berger, Görme Biçimleri, Istanbul: Metis Yayınları.

E.H. Gombrich (2008) Sanatın Öyküsü, Istanbul: Remzi Kitabevi.

Bozkurt Güvenç (1999) Insan ve Kültür, Istanbul: Remzi Kitabevi.

E. Cassirer (2005) Insan Üstüne Bir Deneme, Istanbul: Say, 2005 Margaret Mead, Le Fossé des Générations, Paris: Seuil, 1971

Marc Henri Piault (2000) Anthropologie et Cinéma, Paris: Nathan.

Michel De Certeau (1990) L’Invention du Quotidien, Paris: Gallimard.

Henri Lefebvre (1998) Modern Dünyada Gündelik Hayat (Çev: Işın Gürgüz), Istanbul: Metis Yayınları.
Print the course contents
Weekly Contents
Theory Topics
Week Weekly Contents
1 What is visual culture?
2 Basics of visual culture
3 Art and visual perception
4 Art and visual culture
5 Photography and visual culture
6 Antropology and visual culture
7 Popular culture and visual representations
8 Popular culture and visual representations
9 Popular culture and visual representations
10 Intercultural communication
11 Intercultural communication
12 Intercultural communication
13 Painting and visual culture
14 Visual culture on the ınternet
Practice Topics
Week Weekly Contents
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Assessment System
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 1 25
Presentation 0 0
Midterm Examinations (including preparation) 1 25
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 1 50
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 3 100
Relation of Proficiency
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields X
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film X
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns. X
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres X
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups X
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication X
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports X
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas X
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media X
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them X
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media X
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures X
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities X
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history X
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it X
ECTS
Activities Number Period Total Workload
Class Hours 14 2 28
Assignments 1 30 30
Midterm Examinations (including preparation) 1 30 30
Final Examinations (including preparation) 1 30 30
Other 1 30 30
Total Workload 148
Total Workload / 25 5.92
Credits ECTS 6
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