Principles of Advertising (RPP203) | GSÜ

Content

Objective

The objective of this course is to give to students the main elements about advertising processes such as advertising concept, advertising development, advertising current situation and advertising mechanisms of persuasion.

Course Content

Advertising definition
Advertising institutions
The types of advertising
Advertising process functioning
Advertising history
Advertising in Turkey
Advertising and law

Course Learning Outcomes

1. Students will acquire knowledge on fundamental concepts of advertising, advertising history and about the function of the advertising and its effects on the target.

2. Students will learn basic elements about advertising professional practice.

3. Students will develop a critical vision about advertising.

Teaching and Learning Methods

presentations
discussions
students presentations

References

Mike Featherstone, Postmodernizm ve Tüketim Kültürü, İstanbul, Ayrıntı, 1997.
Varda Langholz Leymore, Hidden Myth: Structure&Symbolizm in Advertising, New York, Basic Books Inc., 1975.
Nicolas Riou, Pub Fiction: Société Postmoderne et Nouvelles Tendances Publicitaires, Paris, Editions d’Organisation, 1999.

Weekly Contents

Theory Topics
Week	Weekly Contents
1	Advertising definition
2	Advertising institutions
3	The types of advertising
4	Advertising process functioning
5	Advertising history
6	Advertising history
7	Advertising in Turkey
8	Advertising in Turkey
9	Advertising codes
10	Advertising and creativity
11	Advertising currents
12	Advertising and rhetoric
13	Advertising and Media
14	Advertising and law

Assessment System

Contribution to Overall Grade
Activities	Number	Contribution
Contribution of in-term studies to overall grade	1	40
Contribution of final exam to overall grade	1	60
Total	2	100

In-Term Studies
Activities	Number	Contribution
Assignments	1	40
Presentation	1	60
Midterm Examinations (including preparation)	0	0
Project	0	0
Laboratory	0	0
Other Applications	0	0
Quiz	0	0
Term Paper/ Project	0	0
Portfolio Study	0	0
Reports	0	0
Learning Diary	0	0
Thesis/ Project	0	0
Seminar	0	0
Other	0	0
Total	2	100

Relation of Proficiency

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Will have effective written and oral communication skills in Turkish					X
2	Will have a thorough knowledge of at least two foreign languages			X
3	Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects				X
4	Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices			X
5	Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace				X
6	Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group		X
7	Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter		X
8	Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes			X
9	Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach			X
10	They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields			X
11	They learn sociological, cultural and aesthetic approaches in electronic, digital media and film		X

ECTS

Activities	Number	Period	Total Workload
Class Hours	14	2	28
Working Hours out of Class	14	2	28
Assignments	2	10	20
Presentation	1	5	5
Total Workload			81
Total Workload / 25			3.24
Credits ECTS			3