Strategy, Firms and Markets(ECON302)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| ECON302 | Strategy, Firms and Markets | 6 | 3 | 3 | 3 | 3 | 5 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | French |
| Course Type | Compulsory |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Bilge ÖZTÜRK GÖKTUNA goktunabilge@gmail.com (Email) |
| Assistant | |
| Objective | This course aims to analyze market structures and industrial performance with the help of microeconomics and game theory. |
| Content | This course deepens the knowledge in theories of the firm, in industrial economics and in theory of imperfect competition. The course begins with the study of innovation, research and development and the effect of the patent system and continues with the role of information and analysis of marketing techniques, pricing policies. |
| Course Learning Outcomes |
1. Strategic approach to the market 2. Analysis of behaviour of agents 3. Technical formulation of market structures |
| Teaching and Learning Methods | The main models are presented in class. The course places emphasis on the presentation of students and discussion of remaining models on marketing and pricing techniques. |
| References |
Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996 Greer, D. Industrial Organization and Public Policy, 3rd ed. MacMillan, 1992. Lipczynski J., Wilson J., Goddard J., Industrial organization: competition, strategy, policy, Prentice Hall/Financial Times, 2005. Motta, M. Competition Policy. Cambridge University Press, 2004. Pepall, L., Richards, D., and Norman, G. Industrial Organization. Thomson South-Western, 1999. Tirole, J. The Theory of Industrial Organization. MIT Press, 1988. Waldman, D. & E. Jensen. Industrial Organization, 3rd edition. Pearson- Prentice Hall, 2007. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction: The role of information |
| 2 | Price dispersion |
| 3 | Search theory |
| 4 | Presentation: Research and development |
| 5 | Presentation: Patents and licenses |
| 6 | Presentation: Compatibility et standards |
| 7 | Presentation: Types of publicity and their impacts on the market |
| 8 | Presentation: Quality and durability |
| 9 | Presentation: Horizontal and vertical differentiation |
| 10 | Presentation: Pricing tactics |
| 11 | Presentation: Bundling and tying |
| 12 | Presentation: Dealership |
| 13 | Presentation: Divers industries I |
| 14 | Presentation: Divers industries II |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 50 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 3 | 42 |
| Presentation | 1 | 18 | 18 |
| Final Examinations (including preparation) | 1 | 12 | 12 |
| Total Workload | 114 | ||
| Total Workload / 25 | 4.56 | ||
| Credits ECTS | 5 | ||