Department of Business Administration

Business English I(G392)

Content
Course Code Course Name Semester Theory Practice Lab Credit ECTS
G392 Business English I 6 3 0 0 3 5
Prerequisites UPPER INT.
Admission Requirements UPPER INT.
Language of Instruction English
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Özlem LECOMPTE GEORGES ozigeorges@gmail.com (Email)
Assistant
Objective This course aims to improve students’ business vocabulary of
different functions of business
Content Week 1.Introduction
Week 2.Globalization
Week 3.Industries and sectors
Week 4.Global Economy
Week 5.International Marketing Mix
Week 6.Business Environment
Week 7.Product Development
Week 8.Midterm, Pricing, branding
Week 9.Sales Methods
Week 10.Trade performance
Week 11.Trade performance continued
Week 12.Consumer protection, customer service
Week 13.Organizational Chart
Week 14.Employment terms , course revision
Course Learning Outcomes At the end of this course students should:
1.Have a good command of vocabulary of different business
functions.
2.Be able to use business vocabulary learned in sentences
3.Read and understand business articles written in English.
4.Improve the ability in doing presentations using specific business vocabulary
Teaching and Learning Methods Lecture, Exercises, a 30-45 minute Presentation by each student (in English, from an assigned article, videos, discussions (participation encouraged) , two homework assignments.
References Robbins, S., Business Vocabulary in Practice,Cobuild,
Business ; ,Trappe T., Graham T, New Insights into Business,
Powell M, Business Matters, Rogers, J, Market Leader
(advanced),CorballisT, Jennings W, English for Management
Business in Action, Pearson Education
Print the course contents
Weekly Contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Globalization
3 Industries and sectors
4 Global Economy
5 International Marketing Mix
6 Business Environment
7 .Product Development
8 Midterm, Pricing, branding
9 Sales Methods
10 Trade performance
11 Trade performance continued
12 Consumer protection, customer service
13 Organizational Chart
14 .Employment terms , course revision
Practice Topics
Week Weekly Contents
1 .Introduction
2 Globalization
3 Industries and sectors
4 Global Economy
5 International Marketing Mix
6 Business Environment
7 .Product Development
8 Midterm, Pricing, branding
9 Sales Methods
10 Trade performance
11 Trade performance continued
12 Consumer protection, customer service
13 Organizational Chart
14 .Employment terms , course revision
Assessment System
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 4 60
Contribution of final exam to overall grade 1 40
Toplam 5 100
In-Term Studies
  Number Contribution
Assignments 2 20
Presentation 1 20
Midterm Examinations (including preparation) 1 20
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 1 40
Toplam 5 100
Relation of Proficiency
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods.
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team.
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary.
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business.
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment.
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions.
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
ECTS
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 14 2 28
Assignments 2 12 24
Presentation 2 4 8
Midterm Examinations (including preparation) 2 11 22
Total Workload 124
Total Workload / 25 4,96
Credits ECTS 5
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