Master Program in Business Administration

International Marketing(G449)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G449 International Marketing 2 3 0 0 3 7
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Masters Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective The aim of this course is to teach the basic principles and strategies of international marketing management. In this context, it is aimed for students to understand and analyze global environmental factors, to develop market entry strategies and to plan policies and strategies by analyzing the marketing mix elements for international markets.
Content Week 1. Globalization

Week 2. Globalization

Week 3. Economic and financial environment

Week 4. Cultural, legal and political environment

Week 5. Global marketing research, global segmentation and positioning

Week 6. Global marketing strategies

Week 7. Marketing entry

Week 8. Midterm Exam

Week 9. Product development

Week 10. Pricing

Week 11. Sales

Week 12. Communication, distribution

Week 13. Developing markets

Week 14. Import, export
Course Learning Outcomes 1. To be able to understand the theoretical foundations and mechanisms of international marketing management.
2. To be able to interpret the developments related to international marketing management.
3. To be able to evaluate practices related to international marketing mix.
4. To be able to define principles and practices related to international marketing.
5. To be able to interpret international marketing practices within the framework of academic foundations.
Teaching and Learning Methods
References Masaaki Kotabe ve Kristiaan Helsen, “Global Marketing Management”, 4th edition, USA: John Wiley and Sons Inc.
Print the course contents
Theory Topics
Week Weekly Contents
1 Globalization
2 Globalization
3 Economic and financial environment
4 Cultural, legal and political environment
5 Global marketing research, global segmentation and positioning
6 Global marketing strategies
7 Marketing entry
8 Midterm Exam
9 Product development
10 Pricing
11 Sales
12 Communication, distribution
13 Developing markets
14 Import export
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 60
Contribution of final exam to overall grade 1 40
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 1 30
Presentation 1 30
Midterm Examinations (including preparation) 1 30
Toplam 3 90
No Program Learning Outcomes Contribution
1 2 3 4 5
1 At the end of the program successful students, Will have a good command of the concepts and theories of different areas of Business Administration such as Production, Marketing, Accounting/Finance, Management and Organizational Behavior and will have an integrative point of view to understand the interaction between these domains. X
2 Will be able to grasp the operation of different functions (Accounting /Finance, Marketing, Human Resources, and Management) of organizations and also will be able to create hypotheses for research proposals. X
3 Will be able to do research for determining changes, diagnosing problems and developing solutions in business world. X
4 Will have a command of qualitative and quantitative research methodology. X
5 Will be able to conduct statistical analyses and interpret the results. X
6 Will have a command of scientific studies (writing articles, presenting papers) X
7 Should have mastery of at least one foreign language at a scientific level to be able to realize cross-cultural studies. X
8 Should be able to update his/her professional knowledge and skills continuously to be able to adapt to changes in scientific area. X
9 Should be able to do team work in researches and studies and contribute to information flow. X
10 Will be able to have a holistic approach to Business Administration and prepare a thesis on a special area of the field. X
11 être en mesure d’avoir une perspective globale de la gestion et de fournir une thèse en se spécialisant dans une des sphères de ce domaine. X
11 Will be able to carry out an original study on his/her specialization area with recent and advanced information. X
11 Will be able to carry out an original study on his/her specialization area with recent and advanced information. X
11 Will be able to carry out an original study on his/her specialization area with recent and advanced information. X
11 Will be able to carry out an original study on his/her specialization area with recent and advanced information. X
11 Will be able to carry out an original study on his/her specialization area with recent and advanced information. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 13 6 78
Presentation 1 14 14
Midterm Examinations (including preparation) 20 1 20
Final Examinations (including preparation) 1 21 21
Total Workload 175
Total Workload / 25 7,00
Credits ECTS 7
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