Applied Management Strategy(G426)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G426 | Applied Management Strategy | 8 | 3 | 0 | 0 | 3 | 5 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | English |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Tuncay GÜRBÜZ tuncaygurbuz09@gmail.com (Email) |
| Assistant | |
| Objective | The objective of the course is to enhance the students’ ability to practice concepts of strategic management. The course provides the opportunity to develop skills through the use of business simulation and company analysis. |
| Content |
Week 1. Introduction Week 2. Basic Concepts Week 3. Internal Scanning: Organizational Analysis Week 4. Internal Scanning: Organizational Analysis Week 5. Environmental Scanning and Industry Analysis Week 6. . Environmental Scanning and Industry Analysis Week 7. Strategy Formulation Week 8. Midterm Week 9. Strategy Implementation: Organizing for Action Week 10. Strategy Implementation: Organizing for Action Week 11. Risk Management Week 12. Decision Analysis Week 13. Presentations Week 14. Presentations |
| Course Learning Outcomes |
In this course, the student should be able: 1.to collect the necessary data for the diagnosis 2.to use this data for the analysis 3. to analyze the company and its environment 4. to develop new strategies 5. to implement the selected strategies. |
| Teaching and Learning Methods | |
| References |
Corporation A Global Business Simulation J.R. Smith& P.A. Golden Contemporary Strategy Analysis 2008 R.M. Grant Wiley :UK |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Basic Concepts |
| 3 | Environmental Scanning and Industry Analysis |
| 4 | Internal Scanning: Organizational Analysis |
| 5 | Strategy Formulation |
| 6 | Strategy Formulation |
| 7 | Strategy Formulation |
| 8 | Strategy Implementation: Organizing for Action |
| 9 | Case Study |
| 10 | Guest speaker |
| 11 | Presentation |
| 12 | Presentation |
| 13 | Presentation |
| 14 | Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 11 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 12 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 4 | 10 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 1 | 25 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 6 | 25 |
| Toplam | 11 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. | X | ||||
| 2 | The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. | X | ||||
| 3 | The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. | X | ||||
| 4 | The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. | X | ||||
| 5 | The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. | X | ||||
| 6 | Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. | X | ||||
| 7 | Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. | X | ||||
| 8 | Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. | X | ||||
| 9 | The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. | X | ||||
| 10 | Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. | X | ||||
| 11 | Consciousness of taking into account ethical values, when making decisions and being involved in business life. | X | ||||
| 12 | Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Assignments | 4 | 1 | 4 |
| Presentation | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 15 | 15 |
| Other | 1 | 14 | 14 |
| Total Workload | 125 | ||
| Total Workload / 25 | 5,00 | ||
| Credits ECTS | 5 | ||