Strategic Management
gulcin.buyukozkan@gmail.com
Content
Objective
The objective of the course is to enhance the students’ ability to comprehend major issues in strategic management. The purpose is thus, to familiarize them with the theories, tools and principles of strategic management. Trough lectures, experiential exercises, case studies and strategic analysis of the enterprises, the course provides the opportunity to develop skills for strategic thinking and analysis, leadership, and cross-functional integration.
Course Learning Outcomes
Upon successful completion of the course the student should be able:
1.to evaluate past strategies and strategists
2.to analyze the company and its environment
3. to develop new strategies
4. to implement the selected strategies.
5.to have a global view of management.
References
Contemporary Strategy Analysis R.M. Grant
Wiley 2010.
Exploring Corporate Strategy G.Johnson, K.Scholes, R.Whittington Prentice Hall 2009.
Strategic Management & Business Policy T.L.Wheleen & J.D.Hunger Pearson International Edition 2008.
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Basic Concepts in Strategic Management |
| 3 | Environmental Scanning and Industry Analysis |
| 4 | Internal Scanning: Organizational Analysis |
| 5 | Strategy Formulation: Situation Analysis and Business Strategy |
| 6 | Strategy Formulation: Corporate Strategy |
| 7 | Strategy Formulation: Functional Strategy and Strategic Choice |
| 8 | Strategy Implementation: Organizing for Action |
| 9 | Simulation |
| 10 | Mid term exam |
| 11 | Presentation |
| 12 | Presentation |
| 13 | Presentation |
| 14 | Presentation |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 12 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Total | 13 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 4 | 10 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 15 |
| Project | 1 | 25 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 6 | 10 |
| Total | 12 | 60 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | X | |||||
| 2 | X | |||||
| 3 | X | |||||
| 4 | X | |||||
| 5 | X | |||||
| 6 | X | |||||
| 7 | X | |||||
| 8 | X | |||||
| 9 | X | |||||
| 10 | X | |||||
| 11 | X | |||||
| 12 | X | |||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Assignments | 4 | 1 | 4 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 14 | 14 |
| Other | 1 | 1 | 1 |
| Total Workload | 125 | ||
| Total Workload / 25 | 5.00 | ||
| Credits ECTS | 5 | ||