Non Thesis Master Program in Marketing Communication Managament

Business Communication(CO-E 652)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 652 Business Communication 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Masters Degree
Course Instructor(s) Dilruba ÇATALBAŞ dcatalbas@gsu.edu.tr (Email)
Assistant
Objective The aim of this course is to provide students information and skills which are necessary for companies to have a healthy and effective communication with their internal and external publics in today’s global, competitive and multi-cultural business environment.
Content See Topis
Course Learning Outcomes At the end of this course students are expected to
1. Realize the importance as well as methods and media of internal and external communication for businesses.
2. Understand the positive and negative effects of globalization on the processes, methods and media used in business communication.
3. Evaluate the concepts of e-economy with its implications for business communication.
4. Have an awareness of cultural values and differences in business world.
5. Identify factors impeding intercultural communication in multi national/cultural companies and define what can be done to overcome them.
6. Asses the qualities of interactive and social media and how they can be used for the purposes of business communication.
7. Explain and analyze controversial issues in terms of business communication ethics in different situations.
Teaching and Learning Methods Conference, oral presentation, group discussion, written expression
References Judith Dwyer (2006) The Business Communication Handbook, Pearson: Australia, 7th ed.

Courtland L. Bovée and John V. Thill (2005) Business Communication Today, Pearson: USA.

Alison Theaker (2006) Halkla İlişkilerin El Kitabı, 2. baskı, Mediacat Yayınları:İstanbul.

Iris I. Varner (2000) The Theoretical Foundation for Intercultural Business Communication: A conceptual Model, The Journal of Business Communication, 37:39-57.
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Elements, Scope and Method of Business Communication
3 Globalization and Business Communication
4 .E-economy and Business Communication
5 Intercultural Communication
6 Cultural Differences and Business Communication
7 Ethics of Business Communication
8 Mid-term exam
9 Conventional Media and Business Communication
10 Internet, Web 2.0 and Business Communication
11 Social Media and New Trends
12 Mobile Business Communication
13 Communication Skills and Business Communication
14 Review
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 3 60
Contribution of final exam to overall grade 1 40
Toplam 4 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 20
Midterm Examinations (including preparation) 1 30
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 1 10
Toplam 3 60
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student can ımprove corporate marketing strategies. X
2 Student can produce brand management strategies. X
3 The student can analyse advertising campaigns. X
4 The student have knowledge about research methodes. X
5 The student have knowledge about corporate identity and corporate image. X
6 The student can follow trends and innovative developpements on communication. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 14 1 14
Assignments 0 0 0
Presentation 1 12 12
Midterm Examinations (including preparation) 1 12 12
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 12 12
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 92
Total Workload / 25 3,68
Credits ECTS 4
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