Corporate Communication (CO-E 551) | GSÜ

Content

Objective

Corporate communication is any form of communication used by the organization. The objective of this course is to clarify the objectives of organizational communication, to learn the methods and the use of instruments of communication in organizations

Course Content

Week 1:
Introduction, definitions.

Week 2:
Management theories

Week 3:
Organizational communication tools and techniques

Week 4:
Functions of organizational communication

Week 5:
Corporate Identity and corporate image.

Week 6:
Corporate culture

Week 7:
Midterm exam

Week 8:
Corporate reputation

Week 9:
Reputation Management and Protection of Corporate Reputation

Week 10:
Leadership and communication

Week 11:
Obstacles in organizational communication

Week 12:
Presentations and case study

Week 13:
Presentations and case study

Week 14:
Presentations and case study

Course Learning Outcomes

At the end of this course the student will:

1.Analyse theoretical framework of corporate communication and reputation management
2. Acknowledge corporate communication tools and techniques.
3. Analyse and understand corporate communication with case studies.
4. Acknowledge about corporate behaviour.

References

Haluk Gürgen. Örgütlerde İletişim Kalitesi. Der Yayınları, 1997.
Zeyyad Sabuncuoğlu. Örgütlerde İletişim. Arıkan Yayınları, 2009.
Ayla Okay. Kurum Kimliği. Mediacat Yayınları, 1999
Cees B.M. van Riel and Charles Fombrun. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Routledge, 2007.
Peter Steidl and Garry Emery, Corporate Image and Identity Strategies Designing the Corporate Future. Business & Professional Publishing, 1999.
John M.T. Balmer and Stephan A.Greyser, Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding. Routledge.
John Doorley and Helio Fred Garcia. Reputation Management, Routledge, 2007
Naomi Langford and Woodand Brian Salter, Critical Corporate Communications: a Best Practice Blueprint. John Wiley & Sons, 2003

Assessment System

Contribution to Overall Grade
Activities	Number	Contribution
Contribution of in-term studies to overall grade	0	0
Contribution of final exam to overall grade	0	0
Total	0	0

In-Term Studies
Activities	Number	Contribution
Assignments	0	0
Presentation	0	0
Midterm Examinations (including preparation)	0	0
Project	0	0
Laboratory	0	0
Other Applications	0	0
Quiz	0	0
Term Paper/ Project	0	0
Portfolio Study	0	0
Reports	0	0
Learning Diary	0	0
Thesis/ Project	0	0
Seminar	0	0
Other	0	0
Total	0	0

Relation of Proficiency

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	The student can ımprove corporate marketing strategies.				X
2	Student can produce brand management strategies.			X
3	The student can analyse advertising campaigns.	X
4	The student have knowledge about research methodes.	X
5	The student have knowledge about corporate identity and corporate image.					X
6	The student can follow trends and innovative developpements on communication.					X