Leading Digital Transformation and Innovation(G467)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G467 | Leading Digital Transformation and Innovation | 7 | 0 | 3 | 3 | 3 | 5 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | English |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Türker BAŞ turkerbas@hotmail.com (Email) |
| Assistant | |
| Objective | The aim of this course is to teach students how to develop a business idea, how to create a new business model, how to transform existing business models and how to make their presentation. |
| Content |
Week 1: Basic Concepts: Digital transformation, innovation. Why digital transformation? What is the role of innovation culture in digital transformation? Week 2: What is Business Model? What are the key components? Week 3: How to define “Customer Segment”? How to formulate a “Value Proposition”? Week 4: What are the channel types? How are channels planned? How to edit Customer Relationships? Week 5: What are the types of income stream? How to design “Cost Structure”? Week 6: What are Basic Resources, Basic Activities and Basic Partnerships in an enterprise? How is the relationship between these established? Week 7: MIDTERM EXAM Week 8: Four main components of Digital Transformation: Customer, Competition, Data and Value. Week 9: Developing platform, not product / service. Week 10: Developing digital competencies: Process, basic tools, application. Week 11: Developing leadership competencies: Process, basic tools, practice. Week 12: Transferring / matching the value proposal to digital. Week 13: Visual Thinking, Story Telling Week 14: The presentation of Innovation / Digital Transformation idea. |
| Course Learning Outcomes |
Through innovative insights based on different management disciplines, students will get knowledge and skills on Innovative Business Models and Innovation and they will understand the digital transformation process in terms of technical and behavioral aspects. As a result; 1. Their decision-making skills will improve, 2. They will be able to better analyze market opportunities, 3. They will be able to do effective team work, 4. They will put critical leadership behaviors into practice, 5. They will think creatively, and they will gain the characteristics of a transformational leader. |
| Teaching and Learning Methods | Lecturing, presentations and projects |
| References |
· New Venture Creation, Stephen Spinelli, Jr. & Robert Adams, 9th Edition, 2012, McGraw-Hill Education, New York. · Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur, Wiley Sons Ltd. 2010. · Value Proposition Design: How to Create Products and Services Customers Want, Alexander Osterwalder, Wiley Sons Ltd. 2016. · Business Model You: A One-Page Method For Reinventing Your Career by Tim Clark, Wiley Sons Ltd. 2014. · The Digital Transformation Playbook, David L. Rogers, Columbia Business School Publishing, 2017. · Leading Digital, Turning Technology into Digital Transformation, Geroge Westerman, Harvard Business Review Press, 2016. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Basic Concepts: Digital transformation, innovation. Why digital transformation? What is the role of innovation culture in digital transformation? |
| 2 | What is Business Model? What are the key components? |
| 3 | How to define “Customer Segment”? How to formulate a “Value Proposition”? |
| 4 | What are the channel types? How are channels planned? How to edit Customer Relationships? |
| 5 | What are the types of income stream? How to design “Cost Structure”? |
| 6 | What are Basic Resources, Basic Activities and Basic Partnerships in an enterprise? How is the relationship between these established? |
| 7 | MIDTERM EXAM |
| 8 | Four main components of Digital Transformation: Customer, Competition, Data and Value. |
| 9 | Developing platform, not product / service. |
| 10 | Developing digital competencies: Process, basic tools, application. |
| 11 | Developing leadership competencies: Process, basic tools, practice. |
| 12 | Transferring / matching the value proposal to digital. |
| 13 | Visual Thinking, Story Telling |
| 14 | The presentation of Innovation / Digital Transformation idea. |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 30 |
| Midterm Examinations (including preparation) | 1 | 20 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 2 | 24 |
| Assignments | 1 | 17 | 17 |
| Presentation | 1 | 12 | 12 |
| Midterm Examinations (including preparation) | 1 | 15 | 15 |
| Final Examinations (including preparation) | 1 | 15 | 15 |
| Total Workload | 125 | ||
| Total Workload / 25 | 5,00 | ||
| Credits ECTS | 5 | ||