Department of Business Administration

Leading Digital Transformation and Innovation(G467)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G467 Leading Digital Transformation and Innovation 7 0 3 3 3 5
Prerequisites
Admission Requirements
Language of Instruction English
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Türker BAŞ turkerbas@hotmail.com (Email)
Assistant
Objective The aim of this course is to teach students how to develop a business idea, how to create a new business model, how to transform existing business models and how to make their presentation.
Content Week 1: Basic Concepts: Digital transformation, innovation. Why digital transformation? What is the role of innovation culture in digital transformation?
Week 2: What is Business Model? What are the key components?
Week 3: How to define “Customer Segment”? How to formulate a “Value Proposition”?
Week 4: What are the channel types? How are channels planned? How to edit Customer Relationships?
Week 5: What are the types of income stream? How to design “Cost Structure”?
Week 6: What are Basic Resources, Basic Activities and Basic Partnerships in an enterprise? How is the relationship between these established?
Week 7: MIDTERM EXAM
Week 8: Four main components of Digital Transformation: Customer, Competition, Data and Value.
Week 9: Developing platform, not product / service.
Week 10: Developing digital competencies: Process, basic tools, application.
Week 11: Developing leadership competencies: Process, basic tools, practice.
Week 12: Transferring / matching the value proposal to digital.
Week 13: Visual Thinking, Story Telling
Week 14: The presentation of Innovation / Digital Transformation idea.
Course Learning Outcomes Through innovative insights based on different management disciplines, students will get knowledge and skills on Innovative Business Models and Innovation and they will understand the digital transformation process in terms of technical and behavioral aspects.
As a result;
1. Their decision-making skills will improve,
2. They will be able to better analyze market opportunities,
3. They will be able to do effective team work,
4. They will put critical leadership behaviors into practice,
5. They will think creatively, and they will gain the characteristics of a transformational leader.
Teaching and Learning Methods Lecturing, presentations and projects
References · New Venture Creation, Stephen Spinelli, Jr. & Robert Adams, 9th Edition, 2012, McGraw-Hill Education, New York.
· Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur, Wiley Sons Ltd. 2010.
· Value Proposition Design: How to Create Products and Services Customers Want, Alexander Osterwalder, Wiley Sons Ltd. 2016.
· Business Model You: A One-Page Method For Reinventing Your Career by Tim Clark, Wiley Sons Ltd. 2014.
· The Digital Transformation Playbook, David L. Rogers, Columbia Business School Publishing, 2017.
· Leading Digital, Turning Technology into Digital Transformation, Geroge Westerman, Harvard Business Review Press, 2016.
Print the course contents
Theory Topics
Week Weekly Contents
1 Basic Concepts: Digital transformation, innovation. Why digital transformation? What is the role of innovation culture in digital transformation?
2 What is Business Model? What are the key components?
3 How to define “Customer Segment”? How to formulate a “Value Proposition”?
4 What are the channel types? How are channels planned? How to edit Customer Relationships?
5 What are the types of income stream? How to design “Cost Structure”?
6 What are Basic Resources, Basic Activities and Basic Partnerships in an enterprise? How is the relationship between these established?
7 MIDTERM EXAM
8 Four main components of Digital Transformation: Customer, Competition, Data and Value.
9 Developing platform, not product / service.
10 Developing digital competencies: Process, basic tools, application.
11 Developing leadership competencies: Process, basic tools, practice.
12 Transferring / matching the value proposal to digital.
13 Visual Thinking, Story Telling
14 The presentation of Innovation / Digital Transformation idea.
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 2 50
Contribution of final exam to overall grade 1 50
Toplam 3 100
In-Term Studies
  Number Contribution
Assignments 1 30
Midterm Examinations (including preparation) 1 20
Toplam 2 50
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 12 2 24
Assignments 1 17 17
Presentation 1 12 12
Midterm Examinations (including preparation) 1 15 15
Final Examinations (including preparation) 1 15 15
Total Workload 125
Total Workload / 25 5,00
Credits ECTS 5
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