Department of Business Administration

E-Marketing(G450)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G450 E-Marketing 6 3 0 0 3 5
Prerequisites
Admission Requirements
Language of Instruction French
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Caner DİNCER cdincer@gsu.edu.tr (Email)
Assistant
Objective The aim of this course is to explain the processes and systems of E-marketing using diverse sector and company practice examples.
Content - Introduction
- Strategic E-marketing and performance measures
- E-marketing plan and content marketing
- Global E-marketing
- User design, Mobil design and web design
- E-marketing research, CRM and Data analysis
- E-consumer
- SEO-SEM
- Online Advertising
- Affiliate Marketing
- Social Media and SM Strategies
- Online reputation management
- Mobil marketing
- E-marketing and Social responsibility
Course Learning Outcomes 1. To describe philosophy of E-marketing
2. To explain E-marketing goals and objectives
3. To describe E-marketing tools and strategies/tactics
4. To analyze outputs and effectiveness of E-marketing practices
5. To describe and analyze the examples of successful E-marketing applications
Teaching and Learning Methods Besides teoretical knowledge and deep analysis of contemporary real examples and practical examples with up to date articles help students understand the chapters.
References - Judy Strauss and Raymond Frost. E-Marketing. Upper Saddle NJ: Prentice Hall.
- Integrating Online and Offline Strategies. M. L. Roberts, 2nd edition Thomson/Atomic Dog Publishing, 2007, ISBN 13: 978-0-759-39278-6.
- Reichheld, F. F. & Schefter, P. (2000). E-Loyalty - Your secret weapon on the web." Harvard Business Review, July-August: 105-113
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Strategic E-marketing and performance measures
3 E-marketing plan and content marketing
4 Global E-marketing
5 User design, Mobil design and web design
6 E-marketing research, CRM and Data analysis
7 E-consumer
8 SEO-SEM
9 Online Advertising
10 Affiliate Marketing
11 Social Media and SM Strategies
12 Online reputation management
13 Mobil marketing
14 E-marketing and Social responsibility
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 4 60
Contribution of final exam to overall grade 1 40
Toplam 5 100
In-Term Studies
  Number Contribution
Assignments 1 10
Presentation 1 10
Midterm Examinations (including preparation) 2 20
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 4 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 11 4 44
Assignments 1 2 2
Presentation 1 2 2
Midterm Examinations (including preparation) 2 10 20
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 16 16
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 126
Total Workload / 25 5,04
Credits ECTS 5
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