Department of Business Administration


Course Code Course Name Semester Theory Practice Lab Credit ECTS
G450 E-Marketing 6 3 0 0 3 5
Admission Requirements
Language of Instruction French
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Caner DİNCER (Email)
Objective The aim of this course is to explain the processes and systems of E-marketing using diverse sector and company practice examples.
Content - Introduction
- Strategic E-marketing and performance measures
- E-marketing plan and content marketing
- Global E-marketing
- User design, Mobil design and web design
- E-marketing research, CRM and Data analysis
- E-consumer
- Online Advertising
- Affiliate Marketing
- Social Media and SM Strategies
- Online reputation management
- Mobil marketing
- E-marketing and Social responsibility
Course Learning Outcomes 1. To describe philosophy of E-marketing
2. To explain E-marketing goals and objectives
3. To describe E-marketing tools and strategies/tactics
4. To analyze outputs and effectiveness of E-marketing practices
5. To describe and analyze the examples of successful E-marketing applications
Teaching and Learning Methods Besides teoretical knowledge and deep analysis of contemporary real examples and practical examples with up to date articles help students understand the chapters.
References - Judy Strauss and Raymond Frost. E-Marketing. Upper Saddle NJ: Prentice Hall.
- Integrating Online and Offline Strategies. M. L. Roberts, 2nd edition Thomson/Atomic Dog Publishing, 2007, ISBN 13: 978-0-759-39278-6.
- Reichheld, F. F. & Schefter, P. (2000). E-Loyalty - Your secret weapon on the web." Harvard Business Review, July-August: 105-113
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Strategic E-marketing and performance measures
3 E-marketing plan and content marketing
4 Global E-marketing
5 User design, Mobil design and web design
6 E-marketing research, CRM and Data analysis
7 E-consumer
9 Online Advertising
10 Affiliate Marketing
11 Social Media and SM Strategies
12 Online reputation management
13 Mobil marketing
14 E-marketing and Social responsibility
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 4 60
Contribution of final exam to overall grade 1 40
Toplam 5 100
In-Term Studies
  Number Contribution
Assignments 1 10
Presentation 1 10
Midterm Examinations (including preparation) 2 20
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 4 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 11 4 44
Assignments 1 2 2
Presentation 1 2 2
Midterm Examinations (including preparation) 2 10 20
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 16 16
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 126
Total Workload / 25 5,04
Credits ECTS 5
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