Advanced Techniques in Marketing Research(PM543)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PM543 | Advanced Techniques in Marketing Research | 1 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental concepts, principles and applications related with marketing research methods. |
| Content |
Week 1. Introduction to marketing research Week 2. Introduction to marketing research Week 3. Research design Week 4. Exploratory research Week 5. Descriptive research Week 6. Casual research Week 7. Mid-term Exam Week 8.Measurement and scales Week 9. Questionnaire design Week 10. Sampling Week 11. Field Work / Data preparation / Descriptive statistics Week 12. ANOVA / Chi,Square analysis Week 13. Presentation Week 14. Presentation |
| Course Learning Outcomes |
1. Students will be able to define problems and opportunities about marketing. 2. Students will be able to make literature review to make research process more affective and synthesize current scientific studies. 3. Students will be able to design a quantitative research. 4. Students will be able to define target population, determine the sampling process and design the data collection tools in quantitative research. 5. Students will be able to know basic statistical analyzes, evaluate the results and make deduction related to findings. |
| Teaching and Learning Methods |
Group Project Theory |
| References |
Naresh K. Malhotra, Marketing Research: An Applied Orientation SPSS 14.0 Student version Mahir Nakip, Pazarlama Araştırmaları Teknikleri ve SPSS Destekli Uygulamalar Kemal Kurtuluş, Pazarlama Araştırmaları |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction to marketing research |
| 2 | Introduction to marketing research |
| 3 | Research design |
| 4 | Exploratory research |
| 5 | Descriptive research |
| 6 | Casual research |
| 7 | Mid-term Exam |
| 8 | Measurement and scales |
| 9 | Questionnaire design |
| 10 | Sampling |
| 11 | Field Work / Data preparation / Descriptive statistics |
| 12 | ANOVA / Chi,Square analysis |
| 13 | . Presentation |
| 14 | . Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 1 | 20 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students will be able to use advanced theoretical and practical knowledge which they gained about marketing and related disciplines. | X | ||||
| 2 | In the discipline of the production management and marketing Students will be able to search basic problems with scientific methods, interpret and evaluate the data and create plans. | X | ||||
| 3 | Students will be able to take responsibility and produce solutions as an individual or to be a team member about complex problems which they can come across in business life unpredictably. | X | ||||
| 4 | Students will be able to use market opportunities for companies benefit via research findings. | X | ||||
| 5 | Students will be able to define regional and global subjects which affect the marketing discipline directly or indirectly, develop solutions or strategies which depend on evidence and researches. | X | ||||
| 6 | Students will be able to detect and evaluate different problems in marketing area and use them in cross discipline studies. | X | ||||
| 7 | Students will be able to have computer software and usage knowledge which are needed in production management and marketing. | X | ||||
| 8 | Students will be able to define company’s problems via using quantitative decision making techniques and present solutions. | |||||
| 9 | Students will be able to have academic thinking skills in production management and marketing. | X | ||||
| 10 | Students will be able to create innovative and pioneer marketing idea. | X | ||||
| 11 | Students will be able to develop effective supply chain strategies via analyzing the development in logistics. | X | ||||
| 12 | Students will be able to have ethical values in marketing area and take action in the light of those values. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 6 | 78 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 175 | ||
| Total Workload / 25 | 7,00 | ||
| Credits ECTS | 7 | ||