E-Pazarlama(G450)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G450 | E-Pazarlama | 5 | 3 | 0 | 0 | 3 | 5 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | French |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | |
| Assistant | |
| Objective | The aim of this course is to explain the processes and systems of E-marketing using diverse sector and company practice examples. |
| Content |
- Introduction - Strategic E-marketing and performance measures - E-marketing plan and content marketing - Global E-marketing - User design, Mobil design and web design - E-marketing research, CRM and Data analysis - E-consumer - SEO-SEM - Online Advertising - Affiliate Marketing - Social Media and SM Strategies - Online reputation management - Mobil marketing - E-marketing and Social responsibility |
| Course Learning Outcomes |
1. To describe philosophy of E-marketing 2. To explain E-marketing goals and objectives 3. To describe E-marketing tools and strategies/tactics 4. To analyze outputs and effectiveness of E-marketing practices 5. To describe and analyze the examples of successful E-marketing applications |
| Teaching and Learning Methods | Besides teoretical knowledge and deep analysis of contemporary real examples and practical examples with up to date articles help students understand the chapters. |
| References |
- Judy Strauss and Raymond Frost. E-Marketing. Upper Saddle NJ: Prentice Hall. - Integrating Online and Offline Strategies. M. L. Roberts, 2nd edition Thomson/Atomic Dog Publishing, 2007, ISBN 13: 978-0-759-39278-6. - Reichheld, F. F. & Schefter, P. (2000). E-Loyalty - Your secret weapon on the web." Harvard Business Review, July-August: 105-113 |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Strategic E-marketing and performance measures |
| 3 | E-marketing plan and content marketing |
| 4 | Global E-marketing |
| 5 | User design, Mobil design and web design |
| 6 | E-marketing research, CRM and Data analysis |
| 7 | E-consumer |
| 8 | SEO-SEM |
| 9 | Online Advertising |
| 10 | Affiliate Marketing |
| 11 | Social Media and SM Strategies |
| 12 | Online reputation management |
| 13 | Mobil marketing |
| 14 | E-marketing and Social responsibility |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 4 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 5 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 2 | 15 |
| Presentation | 1 | 20 |
| Midterm Examinations (including preparation) | 1 | 25 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 4 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. | X | ||||
| 2 | The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. | X | ||||
| 3 | The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. | X | ||||
| 4 | The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. | X | ||||
| 5 | The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. | X | ||||
| 6 | Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. | X | ||||
| 7 | Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. | X | ||||
| 8 | Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. | X | ||||
| 9 | The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. | X | ||||
| 10 | Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. | X | ||||
| 11 | Consciousness of taking into account ethical values, when making decisions and being involved in business life. | X | ||||
| 12 | Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Assignments | 2 | 5 | 10 |
| Presentation | 1 | 15 | 15 |
| Midterm Examinations (including preparation) | 1 | 10 | 10 |
| Final Examinations (including preparation) | 1 | 15 | 15 |
| Total Workload | 128 | ||
| Total Workload / 25 | 5.12 | ||
| Credits ECTS | 5 | ||