System Design and Analysis
ldemircan@gsu.edu.tr
Content
Objective
This course delves into the core principles of developing, designing, and analyzing digital business models within the context of digital transformation. Students will explore innovative strategies, technological frameworks, and analytical tools essential for thriving in the rapidly evolving digital landscape. Through real-world case studies and hands-on projects, participants will gain practical insights into harnessing technology to drive business growth and enhance organizational agility.
Course Content
1. **Introduction to Digital Business Models and Transformation**
2. **Digital Disruption: Trends and Challenges**
3. **Evaluating Technology in Business Strategy**
4. **User-Centered Design in Digital Products**
5. **Data Analytics for Business Decision Making**
6. **Agile Methodologies and Project Management in Digital Projects**
7. **Cybersecurity and Risk Management in Digital Systems**
8. **E-commerce Platforms and Strategies**
9. **Blockchain Technology and its Impact on Business**
10. **Mobile App Development and Optimization**
11. **IoT (Internet of Things) and Smart Business Solutions**
12. **Artificial Intelligence and Machine Learning in Business**
13. **Social Media and Digital Marketing Strategies**
14. **Ethics, Privacy, and Compliance in Digital Business**
Course Learning Outcomes
1. **Understand the fundamentals of digital business models and their relevance in the era of digital transformation.**
2. **Analyze market trends and challenges posed by digital disruption to develop adaptive business strategies.**
3. **Evaluate and select appropriate technologies to align with organizational objectives and enhance competitiveness.**
4. **Apply user-centered design principles to create intuitive and engaging digital products and services.**
5. **Utilize data analytics techniques to inform strategic decision-making processes within a digital business context.**
6. **Implement agile methodologies and effective project management practices in digital projects for increased efficiency and collaboration.**
7. **Assess cybersecurity risks and develop strategies for safeguarding digital systems and customer data.**
8. **Explore e-commerce platforms and devise comprehensive strategies for online sales and customer engagement.**
9. **Examine the potential of blockchain technology in optimizing business processes and ensuring transparency and trust.**
Teaching and Learning Methods
Course material discussions
case studies
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | 1. **Introduction to Digital Business Models and Transformation** |
| 2 | 2. **Digital Disruption: Trends and Challenges** |
| 3 | 3. **Evaluating Technology in Business Strategy** |
| 4 | 4. **User-Centered Design in Digital Products** |
| 5 | 5. **Data Analytics for Business Decision Making** |
| 6 | 6. **Agile Methodologies and Project Management in Digital Projects** |
| 7 | 7. **Cybersecurity and Risk Management in Digital Systems** |
| 8 | 8. **E-commerce Platforms and Strategies** |
| 9 | 9. **Blockchain Technology and its Impact on Business** |
| 10 | 10. **Mobile App Development and Optimization** |
| 11 | 11. **IoT (Internet of Things) and Smart Business Solutions** |
| 12 | 12. **Artificial Intelligence and Machine Learning in Business** |
| 13 | 13. **Social Media and Digital Marketing Strategies** |
| 14 | 14. **Ethics, Privacy, and Compliance in Digital Business** |
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Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Total | 2 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 100 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Total | 1 | 100 |
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 3 | 42 |
| Assignments | 4 | 2 | 8 |
| Presentation | 1 | 8 | 8 |
| Midterm Examinations (including preparation) | 1 | 25 | 25 |
| Final Examinations (including preparation) | 1 | 25 | 25 |
| Total Workload | 150 | ||
| Total Workload / 25 | 6.00 | ||
| Credits ECTS | 6 | ||