Corporate Communication(CO-E 551)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| CO-E 551 | Corporate Communication | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Banu BASKAN KARSAK bkarsak@gsu.edu.tr (Email) |
| Assistant | |
| Objective |
Corporate communication is any form of communication used by the organization. The objective of this course is to clarify the objectives of organizational communication, to learn the methods and the use of instruments of communication in organizations |
| Content |
First Week: Introduction, definitions. Week 2:Management theories Week 3 : Organizational communication tools Week 4 : Functions of organizational communication Week 5 :Corporate Identity and corporate ımage. Week 6: Corporate culture Week 7 Midterm exam Week 8: Corporate reputation Week 9: Leadership and communication Week 10 : Obstacles ın organizational communication Week 11: Presentations and case study Week 12: Presentations and case study Week 13: : Presentations and case study Week 14. : Presentations and case study |
| Course Learning Outcomes |
At the end of this cours the student will: - Analyse theoritical framework of corporate communication - Use corporate communication tools - Analyse corporate communication with case studies. |
| Teaching and Learning Methods | |
| References |
GÜRGEN Haluk, Örgütlerde İletişim Kalitesi, Der Yayınları, 1997. SABUNCUOĞLU Zeyyad, Örgütlerde İletişim, Arıkan Yayınları, 2009. OKAY Ayla, Kurum Kimliği, Media Cat Yayınları, 1999. VURAL Beril Akıncı, Kurum Kültürü, İletişim Yayınları, 2003. Van RIEL Cees B.M., Principles of Corporate Communication, Prentice Hall, 1995. STEIDL Peter - EMERY Garry, CorporateImage and Identitiy Strategies Designing the corporate Future, Business & Professional Publishing, 1999. BALMER John M.T. and GREYSER Stephan A., Revealing the Corporation, perspectives on identity, image, reputation, corporate branding, Routledge. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction, definitions. |
| 2 | Management theories |
| 3 | Organizational communication tools |
| 4 | Functions of organizational communication |
| 5 | Corporate Identity and corporate ımage. |
| 6 | Corporate culture |
| 7 | Midterm exam |
| 8 | Corporate reputation |
| 9 | Leadership and communication |
| 10 | Obstacles ın organizational communication |
| 11 | Presentations and case study |
| 12 | Presentations and case study |
| 13 | Presentations and case study |
| 14 | Presentations and case study |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 0 | 0 |
| Contribution of final exam to overall grade | 0 | 0 |
| Toplam | 0 | 0 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 1 | 60 |
| Make-up | 0 | 0 |
| Toplam | 2 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student can ımprove corporate marketing strategies. | X | ||||
| 2 | Student can produce brand management strategies. | X | ||||
| 3 | The student can analyse advertising campaigns. | X | ||||
| 4 | The student have knowledge about research methodes. | X | ||||
| 5 | The student have knowledge about corporate identity and corporate image. | X | ||||
| 6 | The student can follow trends and innovative developpements on communication. | X | ||||
| 7 | Students can gather strategical and analytical thinking skils. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 1 | 14 | 14 |
| Working Hours out of Class | 0 | 0 | 0 |
| Assignments | 0 | 0 | 0 |
| Presentation | 1 | 20 | 20 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 1 | 30 | 30 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Make-up | 0 | 0 | 0 |
| Total Workload | 84 | ||
| Total Workload / 25 | 3.36 | ||
| Credits ECTS | 3 | ||