Digital consumer experience I(RPS 562)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPS 562 | Digital consumer experience I | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | |
| Assistant | |
| Objective |
As being a popular topic in integrated marketing communications management in recent years, usability can be defined as “the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use”. Recent studies show that the average business metrics improvement – ROI- after a usability redesign is 83%. In this context, it is crucial for the digital media professionals to acquire an extensive knowledge /skill set in order to manage user-research integrated design and development processes. This course aims to provoke the awareness on relevant themes and to provide knowledge and skills to analyze a user interface with solid guidelines. |
| Content |
1. Week: Introduction 2. Week: Key Concepts ¦ A Historical Overview: o Human-Computer Interaction (HCI) o Graphical User Interface (GUI) o Natural User Interface (NUI) ¦ Usability o Why does usability matter? o An overview on e-commerce ecosystem through the usability perspective o How do we measure usability? ¦ User Experience (UX) o UX as a phenomenon ? User Diversity vs. Technological Diversity ? UX in the New Cross-Channel World ? UX in the New Multi-Screen world ? Good UX: Context/Convenience vs. Taste/Appeal o Ux as part of organizations ? Organizational challenges ? Organizational goals o UX as a profession ? New Roles and Responsibilities ¦ UX as a process o Evolution of Design Processes: Waterfall vs. Agile vs. Lean UX o A New UX Centered Design and Development Process based on Iterative Workflow 3. Week: Universal Usability: Key Concepts, Guidelines, Standarts ¦ Web for All? o User Diversity o Technological Diversity ¦ Strategies for Universal Usability o Web Accessibility and Assistive Technologies o Universal Design 4. Week: Culturalization and “Global Digital Media” ¦ Internationalization ¦ Localization ¦ Parameters to design “Global Digital Media” ¦ Case Studies 5. Week: Investigating User Interface Design through Usability: Patterns and Guidelines ¦ Information Architecture o Organizing Information o Presenting the Information Architecture o Search Engine Optimization (SEO) Studio Session: UI Analysis 6. Week: Investigating User Interface Design through Usability: Patterns and Guidelines ¦ Page Structure and Design for Desktop Environments Studio Session: UI Analysis 7. Week: Investigating User Interface Design through Usability: Patterns and Guidelines ¦ Page Structure and Design for Mobile Environments Studio Session: UI Analysis 8. Week: Investigating User Interface Design through Usability: Patterns and Guidelines ¦ Use of Typography, Graphics and Multimedia in UI Design Studio Session: UI Analysis 9. Week: Investigating User Interface Design through Usability: Patterns and Guidelines ¦ Form Design Studio Session: UI Analysis 10. – 14. Week: Presentation of the Case Analysis |
| Course Learning Outcomes | Students successfully completing this course will be able to demonstrate understanding of the essential concepts related to usability, user experience and interaction design. They will also acquire the necessary knowledge and skills to analyze and evaluate usability problems in both desktop and mobile user interfaces. In this context, they will also be able to create an effective communication between inter-disciplinary team members in user experience design projects. |
| Teaching and Learning Methods | Lecture and Case Analysis |
| References |
-Krug, S. (2003) Don't Make Me Think! A Common Sense Approach to Web Usability, 2nd Edition, Que. -Krug, S. (2009) Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems, New Riders Press. -Horton, S. (2009) Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites, Yale University Press. -Rızvanoğlu, K. (2009) Herkes için Web: Evrensel Kullanılabilirlik ve Tasarım, Punto Yayınları, İstanbul. -www.firstmonday.org -www.alertbox.com -www.asktog.com |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Key Concepts |
| 3 | Universal Usability: Key Concepts, Guidelines, Standarts |
| 4 | Culturalization and “Global Digital Media” |
| 5 | Investigating User Interface Design through Usability: Patterns and Guidelines _ Information Architecture |
| 6 | Investigating User Interface Design through Usability: Patterns and Guidelines _ Desktop Environments |
| 7 | Investigating User Interface Design through Usability: Patterns and Guidelines _ Mobile Environments |
| 8 | Investigating User Interface Design through Usability: Patterns and Guidelines _ Use of Typography, Graphics and Multimedia in UI Design |
| 9 | Investigating User Interface Design through Usability: Patterns and Guidelines _ Form Design |
Practice Topics
| Week | Weekly Contents |
|---|---|
| 1 | Discussion |
| 2 | Discussion |
| 3 | UI Analysis |
| 4 | UI Analysis |
| 5 | UI Analysis |
| 6 | UI Analysis |
| 7 | UI Analysis |
| 8 | UI Analysis |
| 9 | UI Analysis |
| 10 | Presentation of the Case Analysis |
| 11 | Presentation of the Case Analysis |
| 12 | Presentation of the Case Analysis |
| 13 | Presentation of the Case Analysis |
| 14 | Presentation of the Case Analysis |
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 50 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 1 | 50 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/she acquires the knowledge and skills necessary to produce and manage effective communication strategies in digital platforms. | X | ||||
| 2 | He/she knows and interprets theoretical approaches concerning the main dynamics of the information society. | X | ||||
| 3 | He/she interprets, evaluates and analyses the data using high level theoretical and practical knowledge and skills in the field of public relations and advertising and he/she proposes solutions. | X | ||||
| 4 | He/she knows the developments and innovations in the fields of communication and information technologies and he/she interprets them through a critical approach. | X | ||||
| 5 | He/she knows and uses research, assessment and presentation techniques in the social sciences. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||