Principles of Marketing(G341)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G341 | Principles of Marketing | 5 | 3 | 0 | 0 | 3 | 5 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Nilşah CAVDAR AKSOY (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental principles and strategies of marketing. |
| Content |
Week 1. The Historical Development and Definition of Marketing Week 2. The New Concepts in Marketing Week 3. The New Concepts in Marketing Week 4. The Importance of Marketing Week 5. The Importance of Consumer Week 6. The Importance of Consumer Week 7. Mid-term Exam Week 8.The Market Concept and Segmentation Week 9. The Marketing Environment Week 10. The Marketing Information System Week 11. Marketing Research Week 12. Marketing Planning Week 13. Marketing Strategies Week 14. Marketing Strategies |
| Course Learning Outcomes |
1. Students will be able to define concept and fact which are the base of marketing and give example about them. 2. Students will be able to analyze basic marketing components and organize their role in marketing process. 3. Students will be able to describe market environment, analyze components of market environment and define the best outputs for marketing management. 4. Students will be able to analyze marketing operations of one company and create marketing program. 5. Students will be able to follow recent developments in marketing and use that information to create new strategies. |
| Teaching and Learning Methods | |
| References |
? Principles of Marketing, Philip Kotler & Gary Armstrong ? Marketing, Jean Pierrre Helfer, Jacques Orsoni ? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert ? Pazarlama İlkeleri, Mehmet Karafakioğlu |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | The Historical Development and Definition of Marketing |
| 2 | The New Concepts in Marketing |
| 3 | The New Concepts in Marketing |
| 4 | The Importance of Marketing |
| 5 | The Importance of Consumer |
| 6 | The Importance of Consumer |
| 7 | Mid-term Exam |
| 8 | The Market Concept and Segmentation |
| 9 | The Marketing Environment |
| 10 | The Marketing Information System |
| 11 | Marketing Research |
| 12 | Marketing Planning |
| 13 | Marketing Strategies |
| 14 | Marketing Strategies |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 3 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 4 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 2 | 30 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 1 | 40 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 4 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. | X | ||||
| 2 | The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. | X | ||||
| 3 | The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. | X | ||||
| 4 | The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. | X | ||||
| 5 | The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. | X | ||||
| 6 | Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. | X | ||||
| 7 | Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. | X | ||||
| 8 | Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. | X | ||||
| 9 | The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. | X | ||||
| 10 | Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. | X | ||||
| 11 | Consciousness of taking into account ethical values, when making decisions and being involved in business life. | X | ||||
| 12 | Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 1 | 14 |
| Assignments | 2 | 5 | 10 |
| Presentation | 1 | 10 | 10 |
| Midterm Examinations (including preparation) | 1 | 15 | 15 |
| Project | 1 | 10 | 10 |
| Final Examinations (including preparation) | 1 | 20 | 20 |
| Total Workload | 121 | ||
| Total Workload / 25 | 4.84 | ||
| Credits ECTS | 5 | ||