Non-Thesıs Master Program ın Marketıng and Logıstıcs Management

Marketing Principles(ML513)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
ML513 Marketing Principles 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective
Content
Course Learning Outcomes
Teaching and Learning Methods
References
Print the course contents
Theory Topics
Week Weekly Contents
1 Week 1. “Positioning” and its importance in creating competitive advantage
2 Week 2. “Positioning” strategies, choosing and executing the right strategy for the brand
3 Week 3. Defining the product in various levels
4 Week 4. Product classification, individual product decisions 1) Product attitudes
5 Week 5. 2) Branding and branding strategies
6 Week 6. 3) Packaging 4) After sale service
7 Week 7. Mid-term exam
8 Week 8. Product line and product mix decisions
9 Week 9. Service marketing
10 Week 10. PLC strategies and stages I
11 Week 11. PLC strategies and stages II
12 Week 12. Product placing periods
13 Week 13. Distribution channels and logistics
14 Week 14. Competitive strategies.
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to critically evaluate the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment.
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researchs and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions.
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and to take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 2 28
Midterm Examinations (including preparation) 1 10 10
Final Examinations (including preparation) 1 10 10
Total Workload 76
Total Workload / 25 3,04
Credits ECTS 3
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