Non-Thesıs Master Program ın Marketıng and Logıstıcs Management

Marketing Principles(ML513)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
ML513 Marketing Principles 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective
Content
Course Learning Outcomes
Teaching and Learning Methods
References
Print the course contents
Theory Topics
Week Weekly Contents
1 Week 1. “Positioning” and its importance in creating competitive advantage
2 Week 2. “Positioning” strategies, choosing and executing the right strategy for the brand
3 Week 3. Defining the product in various levels
4 Week 4. Product classification, individual product decisions 1) Product attitudes
5 Week 5. 2) Branding and branding strategies
6 Week 6. 3) Packaging 4) After sale service
7 Week 7. Mid-term exam
8 Week 8. Product line and product mix decisions
9 Week 9. Service marketing
10 Week 10. PLC strategies and stages I
11 Week 11. PLC strategies and stages II
12 Week 12. Product placing periods
13 Week 13. Distribution channels and logistics
14 Week 14. Competitive strategies.
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 2 28
Assignments 0 0 0
Presentation 0 0 0
Midterm Examinations (including preparation) 1 10 10
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 10 10
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 76
Total Workload / 25 3,04
Credits ECTS 3
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