Non Thesis Master Program in Marketing Communication Managament

Crisis Communication Management(CO-E 634)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 634 Crisis Communication Management 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) İnci ÇINARLI icinarli@gsu.edu.tr (Email)
Assistant
Objective Knowledge obtained in this course will generate a basis on managing crisis situations related to the brands and reputations of the corporations. This course aiming to enhance knowledge and abilities on forecasting, planning, managing, monitoring and evaluation, also intend to develop analytical point of view on crisis and risk situations.
Content Crisis, Risk and Issues Management
Crisis and Risk Communication Management
Crisis Management Plan
Crisis Communication Strategies
Case Studies
Crisis management in social media
Measurement and Evaluation in Crisis Management
Course Learning Outcomes At the end of this course, students will:

1. Recognize theories and concepts on crisis management.
2. Calculate risks, issues and crisis situations.
3. Manage and evaluate the impact of the inconsistent information environment in crisis situations.
4.Elaborate a crisis communication plan.
5. Communicates effectively with the media in crisis situations.
6. Realize ethical questioning on the domain.
Teaching and Learning Methods Lectures
Case studies
Simulations/Students' presentations
References Lecture notes.

ÇINARLI İnci, Kriz İletişimi: Örnek Vaka Analizleri ile, İstanbul: Beta Yayınları, 2016.

LUKASZEWSKI, James E. “Seven Dimensions of Crisis Communication Management: A Strategic Analysis and Planning Model”, Ragan’s Communication Journal, January/February, 1999.

ÇINARLI, İnci. “Bir Kriz İletişimi Yönetimi Vaka Analizi: Kaybolan Malezya Havayolları MH370 Sefer Sayılı Uçağı”, Gazi University İletişim Kuram ve Araştırma Dergisi, 38, 2014.

PAINE DELAHAYE, Katie. “How to Measure Your Results in Crisis”, (2003),
http://www.instituteforpr.com/pdf/HowtoMeasureYourResultsinaCrisis, KatieDelahayePaine2002.pdfIPR, 11.06.2006.

ŞİMŞEK NARBAY, Mine. Kriz İletişimi. İstanbul: Nobel Yayınları, 2006.

REGESTER, Michael and LARKIN, Judy. Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice, 4th. ed., London: Kogan Page, 2008.

COOMBS, Timothy W. “Crisis Management and Communications”, Institute for Public Relations, 2007.

W. Timothy COOMBS ve Sherry J. HOLLADAY (Eds.). The Handbook of Crisis Communication, MA: Wiley and Blackwell, 2012.

Robert L. HEATH ve H. Dan O’HAIR (Eds.). Handbook of Risk and Crisis Communication, NY: Routledge, 2010.

İnci ÇINARLI. “Bir Kriz İletişimi Yönetimi Vaka Analizi: Kaybolan Malezya Havayolları MH370 Sefer Sayılı Uçağı”, Gazi Üniversitesi İletişim Kuram ve Araştırma Dergisi, S.38, Bahar 2014, pp.95-114.

Amiso M. GEORGE ve Cornelius B. PRATT (Eds.). Case Studies in Crisis Communication: International Perspectives on Hits and Misses, NY: Routledge, 2011.

Howard J. SHIRE ve Justine KAYAL, “Brand Crisis Management”, INTA Annual Meeting 2006.

Niraj DAWAR ve Madan M. PILLUTLA, “Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations”, Journal of Marketing Research, Vol.37 (May 2000), pp.215-226.

Michael REGESTER ve Judy LARKIN. Risk Issues and Crisis Management in Public Relations, 4th ed., London: Kogan Page, 2008.

Michael DAHLEN ve Fredrik LANGE. “A Disaster is Contagious: How a Brand in Crisis Affects Other Brand”, Journal of Advertising Research, December 2006, pp.389-397.

Otto LERBINGER. The Crisis Manager: Facing Disasters, Conflicts and Failures, 2.Baskı, NY: Routledge, 2012.

Timothy L. SELLNOW ve Matthew W. SEEGER. Theorizing Crisis Communication, UK: Wiley&Sons, 2013.

Robert R. ULMER, Timothy L. SELLNOW and Matthew W. SEEGER. Effective Crisis Communication: Moving From Crisis to Opportunity, 2.Baskı, California: Sage Publications, 2011.

James E. LUKASZEWSKI, “Seven Dimensions of Crisis Communication Management: A Strategic Analysis and Planning Model”, Ragan’s Communication Journal, January/February, 1999.

Mine ŞİMŞEK NARBAY, Kriz İletişimi. İstanbul: Nobel Yayınları, 2006.

Tamara KAPLAN, “How Effective Public Relations Saved Johnson & Johnson”, http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html, 10.03.2005.
Print the course contents
Theory Topics
Week Weekly Contents
1 Definition of 'crisis' and conceptualization of the crisis communication and management process / Crisis typology and stages of crisis / Proactive and reactive crisis management
2 Crisis and credibility: definition of the threats against corporate reputation (activists' reactions, product recall, litigation etc.) and global perspectives of crisis (i.e. Enron, 2008 financial and economic crisis)
3 Crisis communication theories / Crisis management plan (CMP) / Case studies: Turkish Airlines Tekirdağ airplane, Toyota, Costa Cruises, BP Mexican Gulf oil spill, Volkswagen AG, Samsung Galaxy Note 7 etc.
4 Media relations and crisis communication / Crisis management for social media
5 Brand crisis management and its effects on brand equity
6 Evaluation of crisis management / Measuring crisis communication performance.
7 Mid-term exam
8 Social media and crisis communication / Case studies of on-line crises
9 Relations between issues management-risk management-crisis management
10 Risk management and risk communication.
11 Presentation of crisis simulations prepared by students
12 Presentation of crisis simulations prepared by students
13 Presentation of crisis simulations prepared by students
14 Presentation of crisis simulations prepared by students
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student can ımprove corporate marketing strategies. X
2 Student can produce brand management strategies. X
3 The student can analyse advertising campaigns.
4 The student have knowledge about research methodes. X
5 The student have knowledge about corporate identity and corporate image. X
6 The student can follow trends and innovative developpements on communication. X
7 Students can gather strategical and analytical thinking skils. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 6 4 24
Assignments 0 0 0
Presentation 0 0 0
Midterm Examinations (including preparation) 1 8 8
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 5 5 25
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 99
Total Workload / 25 3,96
Credits ECTS 4
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