Non Thesis Master Program in Marketing Communication Managament

Corporate Communication(CO-E 551)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 551 Corporate Communication 1 3 0 0 3 6
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) Banu BASKAN KARSAK (Email)
Objective Corporate communication is any form of communication used by the organization. The objective of this course is to clarify the objectives of organizational communication, to learn the methods and the use of instruments of communication in organizations
Content Week 1:
Introduction, definitions.

Week 2:
Management theories

Week 3:
Organizational communication tools and techniques

Week 4:
Functions of organizational communication

Week 5:
Corporate Identity and corporate image.

Week 6:
Corporate culture

Week 7:
Midterm exam

Week 8:
Corporate reputation

Week 9:
Reputation Management and Protection of Corporate Reputation

Week 10:
Leadership and communication

Week 11:
Obstacles in organizational communication

Week 12:
Presentations and case study

Week 13:
Presentations and case study

Week 14:
Presentations and case study
Course Learning Outcomes At the end of this course the student will:

1.Analyse theoretical framework of corporate communication and reputation management
2. Acknowledge corporate communication tools and techniques.
3. Analyse and understand corporate communication with case studies.
4. Acknowledge about corporate behaviour.
Teaching and Learning Methods
References Haluk Gürgen. Örgütlerde İletişim Kalitesi. Der Yayınları, 1997.
Zeyyad Sabuncuoğlu. Örgütlerde İletişim. Arıkan Yayınları, 2009.
Ayla Okay. Kurum Kimliği. Mediacat Yayınları, 1999
Cees B.M. van Riel and Charles Fombrun. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Routledge, 2007.
Peter Steidl and Garry Emery, Corporate Image and Identity Strategies Designing the Corporate Future. Business & Professional Publishing, 1999.
John M.T. Balmer and Stephan A.Greyser, Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding. Routledge.
John Doorley and Helio Fred Garcia. Reputation Management, Routledge, 2007
Naomi Langford and Woodand Brian Salter, Critical Corporate Communications: a Best Practice Blueprint. John Wiley & Sons, 2003
Print the course contents
Theory Topics
Week Weekly Contents
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Toplam 0 0
No Program Learning Outcomes Contribution
1 2 3 4 5
Activities Number Period Total Workload
Total Workload 0
Total Workload / 25 0,00
Credits ECTS 0
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