E-Marketing and E-Logistics(ML526)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| ML526 | E-Marketing and E-Logistics | 2 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | GÜLÇİN BÜYÜKÖZKAN FEYZİOĞLU gulcin.buyukozkan@gmail.com (Email) |
| Assistant | |
| Objective | The purpose of this course is to explain e-marketing and e-logistics principles, methods, strategies, tools, and practices that are facilitate and accelerate business models with the advantages of cost. |
| Content |
An overview of e-business, e-commerce, m-business and m-commerce concepts E-marketing and m-marketing definitions, their main features, processes and applications E-marketplaces, applications from Turkey and around the world Social networks, social networks in marketing activities, their importance, characteristics, applications from Turkey and around the world E-marketing and m-marketing strategies and policies, their practices in Turkey and around the world Logistics information systems, e-logistics, m-logistics, their main features and softwares Supply chain integration, enterprise resource planning and softwares used in business Supply chain intelligence and value chain management CPFR – Collaborative Planning, Forecasting and Replenishment; E-logistics and m-logistics strategies and policies and practices in Turkey and around the world and presentation Social networks, social networks in logistics activities, their importance, characteristics, applications from Turkey and around the world |
| Course Learning Outcomes |
By the end of this course the students will be able to 1. Learn information systems, their components and applications of these systems for marketing and logistics activities 2. Establish the relationship between e-marketing and e-logistics and the development of competitive strategies by the company. 3. Indicate the problems that may arise for e-marketing and e-logistics activities and can solve these problems 4. Assess the contribution of enterprise resource planning (ERP), supply chain management (SCM) and customer relationship management (CRM) to customer satisfaction and operational excellence 5. Realize an industrial e-marketing and e-logistics project and analyze the results 6. Collaborate and realize teamwork studies 7. Analyze and solve real industrial cases. |
| Teaching and Learning Methods | Lectures and presentations, case studies, project |
| References |
Theory Topics
| Week | Weekly Contents |
|---|
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 3 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 4 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 15 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 20 |
| Project | 1 | 25 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 3 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 2 | 24 |
| Assignments | 1 | 15 | 15 |
| Midterm Examinations (including preparation) | 1 | 15 | 15 |
| Project | 1 | 45 | 45 |
| Final Examinations (including preparation) | 1 | 15 | 15 |
| Total Workload | 156 | ||
| Total Workload / 25 | 6,24 | ||
| Credits ECTS | 6 | ||