International Marketing Management(ML525)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| ML525 | International Marketing Management | 2 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Nevin KARABIYIK YERDEN nnevinn@gmail.com (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental concepts, principles and strategies of international marketing. |
| Content |
Week 1. Basic concept in retailing Week 2. Types of retailers Week 3. Types of retailers Week 4. Retail consumption management Week 5. Retail market strategies Week 6. Location strategies Week 7. Site selection strategies Week 8.Mid-term Exam Week 9. Information systems and supply chain management organization structure and human resource management Week 10. Customer relationship management. Merchandise management Week 11. Pricing strategies Week 12. Retailing communication mix policies Week 13. Store management principles Week 14. Store design principles. Customer services |
| Course Learning Outcomes |
1. Students will be able to evaluate environmental factors which are effective in international marketing. 2. Students will be able to manage researches which determine the opportunities in international marketing. 3. Students will be able to make competition analyze in international markets. 4. Students will be able to develop international market entry strategies. 5. Students will be able to make analyze about international market entry strategies. |
| Teaching and Learning Methods | |
| References |
? Levy, Micheal ve Weitz, Barton A. (2004), Retailing Management, McGraw Hill Inc. New York. (Ders Kitabı) ? Karfft, Manfred, Manrala, Murali K. (editors), (2006), Retailing in the 21st Century: Current and Future Trends, Springer, New York. • Varley R. ve Rafiq M., (2004) Principles of Retail Management, Palgrave Macmillan, UK ? Tek, Ö.B. ve Orel, D.F. (2006), Perakende Pazarlama Yönetimi, 2. Baskı, Birleşik Matbaacılık, İzmir |
Theory Topics
| Week | Weekly Contents |
|---|
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 20 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 5 | 65 |
| Assignments | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 156 | ||
| Total Workload / 25 | 6,24 | ||
| Credits ECTS | 6 | ||