Strategic Retail Management(ML522)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| ML522 | Strategic Retail Management | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental concepts, principles and strategies of retailing management. |
| Content |
Week 1. Basic concept in retailing Week 2. Types of retailers Week 3. Types of retailers Week 4. Retail consumption management Week 5. Retail market strategies Week 6. Location strategies Week 7. Site selection strategies Week 8.Mid-term Exam Week 9. Information systems and supply chain management organization structure and human resource management Week 10. Customer relationship management. Merchandise management Week 11. Pricing strategies Week 12. Retailing communication mix policies Week 13. Store management principles Week 14. Store design principles. Customer services |
| Course Learning Outcomes |
1. Students will be able to define basic concept related to retail management and synthesize them with academic knowledge. 2. Students will be able to follow new trends in retailing and develop competition strategies in that way. 3. Students will be able to make analyzes and develop strategies about product, price, distribution and promotion in retailing. 4. Students will be able to make location, commerce zone and areas analyze and interpret geographic information systems. 5. Students will be able to make analyzes about customer relationship management and create service strategies. |
| Teaching and Learning Methods | |
| References |
? Levy, Micheal ve Weitz, Barton A. (2004), Retailing Management, McGraw Hill Inc. New York. (Ders Kitabı) ? Karfft, Manfred, Manrala, Murali K. (editors), (2006), Retailing in the 21st Century: Current and Future Trends, Springer, New York. • Varley R. ve Rafiq M., (2004) Principles of Retail Management, Palgrave Macmillan, UK ? Tek, Ö.B. ve Orel, D.F. (2006), Perakende Pazarlama Yönetimi, 2. Baskı, Birleşik Matbaacılık, İzmir |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Basic concept in retailing |
| 2 | Types of retailers |
| 3 | Types of retailers |
| 4 | . Retail consumption management |
| 5 | Retail market strategies |
| 6 | Location strategies |
| 7 | Site selection strategies |
| 8 | Mid-term Exam |
| 9 | . Information systems and supply chain management organization structure and human resource management |
| 10 | Customer relationship management. Merchandise management |
| 11 | . Pricing strategies |
| 12 | Retailing communication mix policies |
| 13 | Store management principles |
| 14 | Store design principles. Customer services |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 20 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 5 | 65 |
| Assignments | 1 | 14 | 14 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 156 | ||
| Total Workload / 25 | 6,24 | ||
| Credits ECTS | 6 | ||