Media Critics(CO-E 511)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| CO-E 511 | Media Critics | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Ceren SÖZERİ ÖZDAL cerensozeri@gmail.com (Email) |
| Assistant | |
| Objective | The course aims to provide the students a background on thecommunication and media theories, the structural and ethical problems of the media, and to acquire a human rights-based approaches to producing content in new media that are part of marketing communication. |
| Content |
Introduction and a short background of media and communication theories Normative theories of press Media Effects Theories Political Economy of the media in Turkey Media ethics Political communication and media Regulations against discrimination and discrimination in the media Midterm Media and hate speech Sport industries and media Advertising industry and media Cinema industry and media Alternative media and its examples in Turkey New media and ethical issues |
| Course Learning Outcomes |
At the end of this course, the student shall: -Learn about the media and communication theories -Learn about discriminative attitudes observed frequently in traditional media and online media with examples and be able to develop a critical point of view, -Learn about how to battle against discrimination and the requirements for a human rights-based approach to content production |
| Teaching and Learning Methods | Participating Conference Method |
| References |
Süleyman İrvan, "Medya Etiki ve Meşrûluk Sınırları", Birikim, (Sayı : 117 - Ocak 1999) http://www.birikimdergisi.com/birikim-yazi/5328/medya-etiki-ve-mesr%C3%BBluk-sinirlari#.Wd4l4Y-0Ps0 "Journalism a victim of cosy relations between politics and media", Untold Stories: How Corruption and Conflicts of Interest Stalk the Newsroom, EJN, p.63 Sevilay Çelenk, Ayrımcılık ve Medya, http://nefretsoylemi.org/detay.asp?id=2651&bolum=makale Futbol değil iş: endüstriyel futbol, Ahmet Talimciler, İletişim kuram ve araştırma dergisi, Sayı 26 Kış-Bahar 2008, s.89-114 Reklam Endüstrisinin Topografyası: Türkiye Örneği, Senem Gençtürk Hızal, İletişim: Araştırmalar, 2005 Rekabet Kurumu Sinema Hizmetleri Sektör Raporu 2016, http://www.rekabet.gov.tr/File/?path=ROOT%2F1%2FDocuments%2FG%C3%BCncel%2FSinema+Sekt%C3%B6r+Raporu_06.04.2016.pdf Alternatif Medyanın Eleştirel Bir Teorisine Doğru, Christian Fuchs, Ayrıntı Dergi, Ağu 14, 2015, http://ayrintidergi.com.tr/alternatif-medyanin-elestirel-bir-teorisine-dogru/ |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | The meaning and importance of mass communication |
| 2 | Communication process and communication model |
| 3 | Persuasion theories |
| 4 | Mass media effects |
| 5 | Effects theories |
| 6 | Bullet Theory |
| 7 | Silence Spiral |
| 8 | Mid Term |
| 9 | Modern theories: McLuhan, Postman, |
| 10 | Modern theories:Chomsky, Baudrillard |
| 11 | Mass Media Cartel in Globalization Process |
| 12 | Relationship of Big Media Companies, politics and big capital |
| 13 | Presentations |
| 14 | Presentations |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 20 |
| Midterm Examinations (including preparation) | 2 | 80 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 3 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student can ımprove corporate marketing strategies. | X | ||||
| 2 | Student can produce brand management strategies. | X | ||||
| 3 | The student can analyse advertising campaigns. | X | ||||
| 4 | The student have knowledge about research methodes. | X | ||||
| 5 | The student have knowledge about corporate identity and corporate image. | X | ||||
| 6 | The student can follow trends and innovative developpements on communication. | X | ||||
| 7 | Students can gather strategical and analytical thinking skils. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 3 | 42 |
| Assignments | 0 | 0 | 0 |
| Presentation | 1 | 10 | 10 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Workload | 144 | ||
| Total Workload / 25 | 5.76 | ||
| Credits ECTS | 6 | ||