Business Management Communication

Content

Objective

The aim of this course is to provide students information and skills which are necessary for companies to have a healthy and effective communication with their internal and external publics in today’s global, competitive and multi-cultural business environment.

Course Content

See Topis

Course Learning Outcomes

At the end of this course students are expected to
1. Realize the importance as well as methods and media of internal and external communication for businesses.
2. Understand the positive and negative effects of globalization on the processes, methods and media used in business communication.
3. Evaluate the concepts of e-economy with its implications for business communication.
4. Have an awareness of cultural values and differences in business world.
5. Identify factors impeding intercultural communication in multi national/cultural companies and define what can be done to overcome them.
6. Asses the qualities of interactive and social media and how they can be used for the purposes of business communication.
7. Explain and analyze controversial issues in terms of business communication ethics in different situations.

Teaching and Learning Methods

Conference, oral presentation, group discussion, written expression

References

Judith Dwyer (2006) The Business Communication Handbook, Pearson: Australia, 7th ed.

Courtland L. Bovée and John V. Thill (2005) Business Communication Today, Pearson: USA.

Alison Theaker (2006) Halkla İlişkilerin El Kitabı, 2. baskı, Mediacat Yayınları:İstanbul.

Iris I. Varner (2000) The Theoretical Foundation for Intercultural Business Communication: A conceptual Model, The Journal of Business Communication, 37:39-57.

Weekly Contents

Assessment System

Relation of Proficiency

ECTS