Strategic Management(IND 551)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| IND 551 | Strategic Management | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | English |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | GÜLÇİN BÜYÜKÖZKAN FEYZİOĞLU gulcin.buyukozkan@gmail.com (Email) |
| Assistant | |
| Objective | The objective of the course is to enhance the students’ ability to comprehend major issues in strategic management. The purpose is thus, to familiarize them with the theories, tools and principles of strategic management. Trough lectures, experiential exercises, case studies and strategic analysis of the enterprises, the course provides the opportunity to develop skills for strategic thinking and analysis, leadership, and cross-functional integration. |
| Content |
1. hafta: Introduction 2. hafta: Basic Principles 3. hafta: Internal Analysis - I 4. hafta: Internal Analysis - II 5. hafta: External Analysis - I 6. hafta: External Analysis - II 7. hafta: Strategy Formulation 8. hafta: MIDTERM 9. hafta: BCG Matrix - GE Matrix 10. hafta: SPACE Matrix - Ansoff Matrix 11. hafta: Blue Ocean Strategy - I 12. hafta: Blue Ocean Strategy - II 13. hafta: Project Presentations - I 14. hafta: Project Presentations - II |
| Course Learning Outcomes |
Upon successful completion of the course the student should be able: 1.to evaluate past strategies and strategists 2.to analyze the company and its environment 3. to develop new strategies 4. to implement the selected strategies. 5.to have a global view of management. |
| Teaching and Learning Methods | Lecture and case study. |
| References |
Contemporary Strategy Analysis R.M. Grant Wiley 2013. Exploring Corporate Strategy G.Johnson, K.Scholes, R.Whittington Prentice Hall 2009. Strategic Management & Business Policy T.L.Wheleen & J.D.Hunger Pearson International Edition 2008. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Basic Concepts in Strategic Management |
| 3 | Environmental Scanning and Industry Analysis |
| 4 | Internal Scanning: Organizational Analysis |
| 5 | Strategy Formulation: Situation Analysis and Business Strategy |
| 6 | Strategy Formulation: Corporate Strategy |
| 7 | Strategy Formulation: Functional Strategy and Strategic Choice |
| 8 | Strategy Implementation: Organizing for Action |
| 9 | Simulation |
| 10 | Mid term exam |
| 11 | Presentation |
| 12 | Presentation |
| 13 | Presentation |
| 14 | Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 12 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 13 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 4 | 10 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 15 |
| Project | 1 | 25 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 6 | 10 |
| Toplam | 12 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | X | |||||
| 2 | X | |||||
| 3 | X | |||||
| 4 | X | |||||
| 5 | X | |||||
| 6 | X | |||||
| 7 | X | |||||
| 8 | X | |||||
| 9 | X | |||||
| 10 | X | |||||
| 11 | X | |||||
| 12 | X | |||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Assignments | 4 | 1 | 4 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 14 | 14 |
| Other | 1 | 1 | 1 |
| Total Workload | 125 | ||
| Total Workload / 25 | 5.00 | ||
| Credits ECTS | 5 | ||