Social Semiotics(COM 725)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| COM 725 | Social Semiotics | 1 | 3 | 0 | 0 | 3 | 8 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Doctoral Degree |
| Course Instructor(s) | Halime YÜCEL BOURSE hbyucel@gsu.edu.tr (Email) |
| Assistant | |
| Objective |
The aim of this course is to provide a semiotic approach to the analysis of social practices. In this course situations and objects that constitute our social environment will be considered as discourses. The sense created by social practices will be analysed. |
| Content | Socio-semiotics allows for the analysis of social, political and everyday objects. It takes them into account in their communicative and interactional contexts. The course consists of analyses of social-semiotics. |
| Course Learning Outcomes | Students will learn the foundations and principles of semiotics as well as the methods and topics of social semiotics. They will be able to apply semiotics and socio-semiotics to social and communicational objects. They will be able to analyze how meaning arises in these objects. They will acquire a method that they can apply to their own research and a new way of looking at things. |
| Teaching and Learning Methods | |
| References |
Books BARTHES R., Mythologies, Seuil,1957. KRESS, G., and VAN LEEUWEN, T. Reading Images: The Grammar of Visual Design. London: Routledge,1996. KRESS, G. and VAN LEEUWEN, T, Multimodal Discourse: The Modes and Media of Contemporary Communication. Arnold, London, 2001. MORRIS C.W., Foundations of the theory of sign, Chicago, University of Chicago Press, 1938. 59 p. PEIRCE C.S., The collected papers of Charles Sanders Peirce, Vols. I-VIII (the electronic edition). Cambridge, Harvard University Press, 1931. BOUTAUD J.-J., Sémiotique et communication – du signe au sens, Paris, L’Harmattan, 1998. SCHÜTZ A., LUCKMANN T., The structures of the Life-World, Vol. I, Evanston, Northwestern University Press, 1973. SEMPRINI A., La marque, une puissance fragile, Vuibert, 2005. SEMPRINI A., Analyser la communication 2, Collection Champs visuels, L’Harmattan, 2007. VAN LEEUWEN, T. (2005). Introducing Social Semiotics. London/New York: Routledge. Articles Gill Abousnnouga & David Machin (2011) The changing spaces of war commemoration: a multimodal analysis of the discourses of British monuments, Social Semiotics Elisabetta Adami (2018): Shaping public spaces from below: the vernacular semiotics of Leeds Kirkgate Market, Social Semiotics, Patricia Camilleri, Object~ Space and the :Museum:a semiotic approachMalta Archaeological Review • Issue 5 2001 David Chapman & Louise K. Wilson (2011) The caress of the audible: Resounding Falkland , Social Semiotics, 21:4, 517-529 Marion Colas-Blaise et Gian Maria Tore Les pratiques muséales : une étude sémiotique sur l’expérience spectatorielle et ses médiations Amir Sasan Hadian & Mahyar Arefi (2016) Metaphor, analogy, and the discourse of originality: five Iranian case studies, Social Semiotics, 26:5, 541-562, Mojtaba Sokhanvar Dastjerdi & Rafooneh Mokhtarshahi Sani (2015) Linking the past and present through symbolic housing features: North Cyprus, Social Semiotics, 25:5, Halime Yücel (2021) Cultural identity in Turkish advertisements, Social Semiotics, 31:2, 305-323. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | foundations of semiotics |
| 2 | principles of semiotics |
| 3 | principles of social semiotics 1 |
| 4 | principles of social semiotics 2 |
| 5 | social semiotics analysis: image discourse analysis |
| 6 | social semiotics analysis:creating values in marketing |
| 7 | social semiotics analysis:discourse on tourism |
| 8 | social semiotics analysis:urban spaces |
| 9 | social semiotics analysis:digital discourses |
| 10 | social semiotics analysis:discourse on identity |
| 11 | social semiotics analysis:decoration discourses |
| 12 | social semiotics analysis:political discourses |
| 13 | Presentation of student projects |
| 14 | Presentation of student projects |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 3 | 50 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 1 | 50 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 4 | 100 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||