Business Management Communication(CO-E 652)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| CO-E 652 | Business Management Communication | 2 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Masters Degree |
| Course Instructor(s) | Dilruba ÇATALBAŞ dcatalbas@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The aim of this course is to provide students information and skills which are necessary for companies to have a healthy and effective communication with their internal and external publics in today’s global, competitive and multi-cultural business environment. |
| Content | See Topis |
| Course Learning Outcomes |
At the end of this course students are expected to 1. Realize the importance as well as methods and media of internal and external communication for businesses. 2. Understand the positive and negative effects of globalization on the processes, methods and media used in business communication. 3. Evaluate the concepts of e-economy with its implications for business communication. 4. Have an awareness of cultural values and differences in business world. 5. Identify factors impeding intercultural communication in multi national/cultural companies and define what can be done to overcome them. 6. Asses the qualities of interactive and social media and how they can be used for the purposes of business communication. 7. Explain and analyze controversial issues in terms of business communication ethics in different situations. |
| Teaching and Learning Methods | Conference, oral presentation, group discussion, written expression |
| References |
Judith Dwyer (2006) The Business Communication Handbook, Pearson: Australia, 7th ed. Courtland L. Bovée and John V. Thill (2005) Business Communication Today, Pearson: USA. Alison Theaker (2006) Halkla İlişkilerin El Kitabı, 2. baskı, Mediacat Yayınları:İstanbul. Iris I. Varner (2000) The Theoretical Foundation for Intercultural Business Communication: A conceptual Model, The Journal of Business Communication, 37:39-57. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction |
| 2 | Scope and Method of Business Communication |
| 3 | Components of Business Communication |
| 4 | Globalization and Business Communication |
| 5 | Intercultural Communication |
| 6 | Culture and Business Communication |
| 7 | Intercultural Differences and Business Communication |
| 8 | Mid-term exam |
| 9 | Internet, web 2.0, new media and business communication |
| 10 | Digital transformation and its impact on business communication |
| 11 | Student presentations |
| 12 | Student presentations |
| 13 | Student presentations |
| 14 | Student presentations |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 50 |
| Contribution of final exam to overall grade | 1 | 50 |
| Toplam | 3 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 20 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 50 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student can ımprove corporate marketing strategies. | X | ||||
| 2 | Student can produce brand management strategies. | X | ||||
| 3 | The student can analyse advertising campaigns. | X | ||||
| 4 | The student have knowledge about research methodes. | X | ||||
| 5 | The student have knowledge about corporate identity and corporate image. | X | ||||
| 6 | The student can follow trends and innovative developpements on communication. | X | ||||
| 7 | Students can gather strategical and analytical thinking skils. | |||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 1 | 14 |
| Assignments | 0 | 0 | 0 |
| Presentation | 1 | 12 | 12 |
| Midterm Examinations (including preparation) | 1 | 12 | 12 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 1 | 12 | 12 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Workload | 92 | ||
| Total Workload / 25 | 3.68 | ||
| Credits ECTS | 4 | ||