Non Thesis Master Program in Marketing Communication Managament

Symbolic communication(CO-E 521)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 521 Symbolic communication 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Masters Degree
Course Instructor(s) Nebahat AKGÜN ÇOMAK ncomak@gsu.edu.tr (Email)
Assistant
Objective The symbol is a communication tool. There are many kinds of symbols. Some symbols are iconic. Symbols, contain the meaning of their own culture.
Content 1.Week: What is symbols.
2.Week: What is symbolism.
3.Week: What is symbolic communication.
4.Week: What are the symbolic to read.
5.Week: Symbol types and communication.
6.Week: Herbal symbols.
7.Week: Natural symbols.
8.Week: Animal symbols.
9.Week: Object symbols.
10.Week: Mystical heroic symbols.
11.Week: Colorless symbols.
12.Week: Numerical Symbols.
13.Week: Stone symbols.
14.Week: Symbols and semiotics.
Course Learning Outcomes 1.Symbolic Communication: What is symbols.
2.Symbolic Communication: What is symbolism.
3.Symbolic Communication: What is symbolic communication.
4.Symbolic Communication: What are the symbols to read.
5.Symbolic Communication: Symbol types and communication.
6.Symbolic Communication: Herbal symbols.
7.Symbolic Communication: Natural symbols.
.
Teaching and Learning Methods Participant Conference
References BORATAV Pertev (1946) Halk Hikayeleri. Ankara.
CAMPBELL Joseph (2003) Batı Mitolojisi (Çev: Kudret Emiroğlu) İmge Kitabevi. İstanbul.
CAMPBELL Joseph (2003) Doğu Mitolojisi (Çev: Kudret Emiroğlu) İmge Kitabevi. İstanbul.
CAMPBELL Joseph (2003) Yaratıcı Mitoloji ( Çev: Kudret Emiroğlu) İmge Kitabevi. İstanbul.
CAZENAVE Michel (1989) Encyclopedie des Symboles. le Livre de Poche. München.
DEMİR Ali Faik-ÇOMAK Akgün Nebahat (2015) Şaman ve Türk Dünyası. Bağlam Yayınları. İstanbul.
ÖGEL Bahaeddin (1989) Türk Mitolojisi. Türk Tarih Kurumu Yayınları. Ankara.
Print the course contents
Theory Topics
Week Weekly Contents
1 What is symbols.
2 What is symbolism.
3 What is symbolic communication
4 What are the symbole to read.
5 Symbol types and communication
6 Herbal of symboles.
7 Natural symbols.
8 Animal symbols.
9 Object symbols.
10 Mystical heroic symbols.
11 Colorless symbols.
12 Numerical symbols.
13 Stone symbols.
14 Symbols and semiotics.
Practice Topics
Week Weekly Contents
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 1 50
Presentation 1 50
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student can ımprove corporate marketing strategies. X
2 Student can produce brand management strategies. X
3 The student can analyse advertising campaigns. X
4 The student have knowledge about research methodes. X
5 The student have knowledge about corporate identity and corporate image. X
6 The student can follow trends and innovative developpements on communication. X
7 Students can gather strategical and analytical thinking skils.
Activities Number Period Total Workload
Class Hours 14 3 42
Assignments 1 30 30
Presentation 1 15 15
Final Examinations (including preparation) 1 30 30
Other 1 30 30
Total Workload 147
Total Workload / 25 5.88
Credits ECTS 6
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