Introduction to Marketıng(PM541)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PM541 | Introduction to Marketıng | 1 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Nilşah CAVDAR AKSOY (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental principles and strategies of marketing. |
| Content |
Week 1. The Historical Development and Definition of Marketing Week 2. The New Concepts in Marketing Week 3. The New Concepts in Marketing Week 4. The Importance of Marketing Week 5. The Importance of Consumer Week 6. The Importance of Consumer Week 7. Mid-term Exam Week 8.The Market Concept and Segmentation Week 9. The Marketing Environment Week 10. The Marketing Information System Week 11. Marketing Research Week 12. Marketing Planning Week 13. Marketing Strategies Week 14. Marketing Strategies |
| Course Learning Outcomes |
1. Students will be able to comprehend basic marketing principles and accommodate themselves to future. 2. Students will be able to present innovative solutions which are ideal for current situation or changing via analyzing consumer demand according to marketing. 3. Students will be able to segment market under competition condition and position the company in most effective way. 4. Students will be able to create marketing information system and bring market research in continuous process. 5. Students will be able to define competition in market, create plans and develop strategies which increase market shares. |
| Teaching and Learning Methods | |
| References |
? Principles of Marketing, Philip Kotler & Gary Armstrong ? Marketing, Jean Pierrre Helfer, Jacques Orsoni ? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert ? Pazarlama İlkeleri, Mehmet Karafakioğlu |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | The Historical Development and Definition of Marketing |
| 2 | The New Concepts in Marketing |
| 3 | The New Concepts in Marketing |
| 4 | The Importance of Marketing |
| 5 | The Importance of Consumer |
| 6 | The Importance of Consumer |
| 7 | Mid-term Exam |
| 8 | The Market Concept and Segmentation |
| 9 | The Marketing Environment |
| 10 | The Marketing Information System |
| 11 | Marketing Research |
| 12 | Marketing Planning |
| 13 | Marketing Strategies |
| 14 | Marketing Strategies |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 40 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students will be able to use advanced theoretical and practical knowledge which they gained about marketing and related disciplines. | X | ||||
| 2 | In the discipline of the production management and marketing Students will be able to search basic problems with scientific methods, interpret and evaluate the data and create plans. | X | ||||
| 3 | Students will be able to take responsibility and produce solutions as an individual or to be a team member about complex problems which they can come across in business life unpredictably. | X | ||||
| 4 | Students will be able to use market opportunities for companies benefit via research findings. | X | ||||
| 5 | Students will be able to define regional and global subjects which affect the marketing discipline directly or indirectly, develop solutions or strategies which depend on evidence and researches. | X | ||||
| 6 | Students will be able to detect and evaluate different problems in marketing area and use them in cross discipline studies. | X | ||||
| 7 | Students will be able to have computer software and usage knowledge which are needed in production management and marketing. | |||||
| 8 | Students will be able to define company’s problems via using quantitative decision making techniques and present solutions. | |||||
| 9 | Students will be able to have academic thinking skills in production management and marketing. | X | ||||
| 10 | Students will be able to create innovative and pioneer marketing idea. | X | ||||
| 11 | Students will be able to develop effective supply chain strategies via analyzing the development in logistics. | X | ||||
| 12 | Students will be able to have ethical values in marketing area and take action in the light of those values. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||