le Programme de licence en gestion

Marché unique numérique de l'UE et implications économiques et sociales(G468)

Nom du Cours Semestre du Cours Cours Théoriques Travaux Dirigés (TD) Travaux Pratiques (TP) Crédit du Cours ECTS
G468 Marché unique numérique de l'UE et implications économiques et sociales 6 3 0 0 3 5
Cours Pré-Requis
Conditions d'Admission au Cours
Langue du Cours Anglais
Type de Cours Électif
Niveau du Cours Licence
Enseignant(s) du Cours Türker BAŞ turkerbas@hotmail.com (Email) Ahmet Oğuz DEMİR odemir@ticaret.edu.tr (Email)
Assistant(e)s du Cours
Objectif du Cours The general objective of the course is to provide a better understanding of transformation in the global economy and European Union’s strategies and policies on increasing the competitiveness of EU in this new era of world history. Regarding this general objective the course will have three modules and related specific objectives with each module.
• Module one aims to provide the historical progress of change and influence of digitization on economic and social life and the current transformation and drivers and trends shaping the change in the economic life like eco-innovation, aging and other grand societal challenges,
• Module two aims to provide a better understanding about the European Economic Integration, EU’s positioning in digital economy, EU’s policies and strategies on industrial policy, development policy, cohesion policy, taxation policy and other legal issues to take a leading role in digitization in the economy,
• Module three aims to provide students to understand the distinction between traditional old and digital new structures in terms of business models

In the first module’s sessions, the students will be introduced the concepts of economic change regarding to digitization in global level and the history of transformation. The module will include a transformation part explaining the new vs. old consumer, producer and government and the dimensions of digital change effective on economic and social relations. In this module, the content will also focus on the major game changer technologies and drivers of digitization and trends related to these drivers.
In the second module’s sessions, the students will be introduced a further understanding about the history of European economic integration, the dynamics and evolution in the European economy, Science, Technology and Innovation Policies of European Union, Industrial Policy of European Union and other technical regulations regarding to taxation, intellectual property rights, infrastructure etc.
In the third module the sessions will focus more on impact of digitization in the supply-side of economics. The focus will be on manufacturing industries and service industries and the relationship between the previous module with these industries will be built. The students will be able to analyse and learn about the digitization and its impacts on industries in applied level. Module four will be a case study module which students and lecturers will jointly discuss and focus on industry specific or policy specific cases..
Contenus Session 1 History of Economic Transformation Globalization and Technological Change Module 1
Session 2 Fourth Industrial Revolution and Digital Economy Module 1
Session 3 Technological Megatrends Module 1
Session 4 Political Economy of Global Megatrends Module 2
Session 5 EU Science Technology and Innovation Policies Module 2
Session 6 EU Digital Single Market and Progress in EU DSM Module 2
Session 7 Industrial Digitalization I: Manufacturing Industries European Economic Integration Module 2
Session 8 Industrial Digitalization II: Service Industries European Economic Integration Module 2
Session 9 Machine Learning & Artificial Intelligence EU Regulations Module 2
Session 10 Blockchain and Crypto-Economy EU Regulations Module 3
Session 11 Platform Economy EU Regulations Module 3
Session 12 Future of Work EU Regulations Module 3
Session 13 Business Model Digitalization and Entrepreneurship Module 3
Session 14 Case Study: New Monopolies Evaluation of Sessions Module 3
Acquis d'Apprentissage du Cours Upon successful completion of the course, students will be able to;
• Comment on the current discussions on economic transformation based on digitalization and Develop a solid comprehension of different perceptions and approaches to industrial policy and its implications,
• Obtain extensive knowledge on Digital Single Market and EU’s policy tools for taking a leading role in global economy, Understand the importance of digitalization in promoting economic development,
• Comprehend how and why digitalization is in the core of competitiveness.
• Analyse in a critical way the EU’s policy decisions and practices; Draw out implications of EU policies and Turkey’s accordance process in different policy dimensions to EU
• Draw out business model transformations and digital skills of future to identify potential opportunities for future.
Méthodes d'Enseignement
Ressources Required
• Atkinson, A. B. 2015. Inequality: What can be done? Harvard University Press. Cambridge, MA.
• Chalaby, J. K. 2016. 'Television and globalization: The TV content global value chain'. Journal of Communication, 66: 35-59.
• Chetty, R., Hendren, N., Katz, L.F. 2016. “The Effects of Exposure to Better Neighbourhoods on Children: New Evidence from the Moving to Opportunity Experiment.” American Economic Review 106 (4): 855–902.
• Einav, L., Levin, J. 2014. Economics in the Age of Big Data. Science 346 (6210): 715. Eurostat, 2017. Digital economy and society statistics - households and individuals
• Fuchs, C. (2009) 'Information and communication technologies and society: A contribution to the critique of the political economy of the internet'. European Journal of Communication, 24(1): 69-87.
• Grant, H. 2012. The Presentation Mistake You Don’t Know You’re Making.
• Hileman, G., Rauchs, M. 2017. Global Cryptocurrency Benchmarking Study, Cambridge, UK.
• Ziegler, et al., 2018. The 3rd European Alternative Finance Industry Report, Cambridge, UK.
• Sundararajan, A. 2016. The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism. Cambridge, MA: MIT Press.
• Jenkins, H.W. 2017. The Zuckerberg Effigy. The Wall Street Journal.
• Negroponte, N. Being Digital. 1995. New York: Alfred A. Knopf. Loorbach, D. and Rotmans, J. 2010. The practice of transition management: Examples and lessons from four distinct cases. Futures: the journal of policy, planning and futures studies, 42(3), pp. 237- 246.
• Marien, I. and Prodnik, J. A. 2014. 'Digital inclusion and user (dis)empowerment: A critical perspective'. Info: The Journal of Policy, Regulation and Strategy for Telecommunications, 16(6): 35-47.
• McElheran, K. 2016. Only as strong as the weakest link. MIT IDE Research Brief, Vol. 2016.10.
• Niforos et al., 2017. Blockchain: Opportunities for Private Enterprises in Emerging Markets.
• HSBC, 2017. Trust in Technology.
• Noam, E. 2014. 'Cloud TV: Toward the next generation of network policy debates'. Telecommunications Policy, 38: 684-692.
• Pyle, D., San José, C. An executive’s guide to machine learning. McKinsey Quarterly, June 2015.
• Schwab, K. 2016. The Fourth Industrial Revolution: what it means, how to respond.
• van Ark. 2016. The Productivity Paradox of the New Digital Economy. International Productivity Monitor, 31.
• Steinmueller, W. E. (2007), ‘Economics of Information and Communication Technologies: Building Blocks and Implications” in R. Mansell, C. A. Avgerou, D. Quah and R. Silverstone (eds.), The Oxford Handbook of Information and Communication Technologies, Oxford University Press, pp. 196-219.
• Talbot, D. 2016. The Unacceptable Persistence of the Digital Divide. MIT Technology Review.
• The Future of Global Value Chains Business as Usual or “A New Normal”? STI Policy Note, September 2017, OECD.
• Woo, S. and Strumpf, D. Huawei’s U.K. Relationship Raises U.S. Concerns, 2018, WSJ.
• Wessels, B. 2013. 'The reproduction and reconfiguration of inequality: Differentiation and class, status and power in the dynamics of digital divides'. In M. Ragnedda and G. W. Muschert (Eds). The digital divide: The internet and social inequality in international perspective, (pp. 17-28). New York: Routledge.

Optinal

• Berger, T. and Frey, C. B. (2016) Digitalisation, deindustrialisation and the future of work. OECD Social, Employment and Migration Working Papers, No. 193. Paris.
• Castells, M. 1998. 'Conclusion: Making sense of our world'. The information age: Economy, society and culture Volume III: End of millennium, (pp. 335-360). Oxford: Blackwell.
• Clark, G. 2005. The Condition of the Working-Class in England, 1209-2004.
• Davis, B. 2016. “Barely Half of 30-Year-Olds Earn More Than Their Parents.” The Wall Street Journal.
• Dietz et al. 2017. Remaking the bank for an ecosystem world. McKinsey & Co Report.
• Fox, J. 2014. What Still Makes Silicon Valley So Special. Harvard Business Review.
• Evens, T. and Donders, K. 2013. 'The political economy of retransmission payments and cable rights fees: Implications for private television companies'. In K. Donders, C. Pauwels and J. Loisen (Eds). Private television in Western Europe: Content, markets, policies, (pp. 182-196). Basingstoke: Palgrave Macmillan.
• Freeman, C. and Soete, L. 1994. 'The biggest technological juggernaut that ever rolled: Information and communication technology (ICT) and its employment effects'. Work for all
ormass unemployment? Computerised technical change into the 21st century, (pp. 39-66). London: Pinter.
• Fuchs, C. 2016. 'Baidu, Weibo and Renren: The global political economy of social media in China'. Asian Journal of Communication, 26(1): 14-41.
• Garnham, N. and Fuchs, C. 2014. 'Revisiting the political economy of communication'. TripleC - Cognition, Communication and Co-operation, 12(1): 102-141.
• Gawer, A. 2009. 'Platform dynamics and strategies: From products to services'. In A. Gawer (Ed.). Platforms, markets and innovation, (pp. 45-76). Cheltenham: Edward Elgar Publishers.
• Hagiu, A. 2014. Strategic decisions for multisided platforms. MIT Sloan Management Review, 55(2): 71-80. At http://tinyurl.com/kqn928u
• Jorgenson, D. W. and Vu, K. M. 2016. 'The ICT revolution, world economic growth, and policy issues'. Telecommunications Policy, 40: 383-397.
• Nakamoto, S., 2008. Bitcoin: A Peer-to-Peer Electronic Cash System.
• Roland Berger Strategy Consultants. 2015. The Digital Transformation of Industry.
• European Commission. 2012. Ethical and Regulatory Challenges to Science and Research Policy at the Global Level. Brussels: European Commission.
• Perez, C. and Soete, L. 1988. 'Catching up in technology: Entry barriers and windows of opportunity'. In G. Dosi, C. Freeman, R. Nelson, G. Silverberg and L. Soete (Eds). Technical change and economic theory, (pp. 458-479). London: Pinter Publishers.
Imprimer le contenu du cours
Intitulés des Sujets Théoriques
Semaine Intitulés des Sujets
1 History of Economic Transformation Globalization and Technological Change
2 Fourth Industrial Revolution and Digital Economy
3 Technological Megatrends
4 Political Economy of Global Megatrends
5 EU Science Technology and Innovation Policies
6 EU Digital Single Market and Progress in EU DSM
7 Industrial Digitalization I: Manufacturing Industries European Economic Integration
8 Industrial Digitalization II: Service Industries European Economic Integration
9 Machine Learning & Artificial Intelligence EU Regulations
10 Blockchain and Crypto-Economy EU Regulations
11 Platform Economy EU Regulations
12 Future of Work EU Regulations
13 Business Model Digitalization and Entrepreneurship
14 Case Study: New Monopolies Evaluation of Sessions
Intitulés des Sujets Pratiques
Semaine Intitulés des Sujets
Contribution à la Note Finale
  Numéro Frais de Scolarité
Contribution du contrôle continu à la note finale 5 70
Contribution de l'examen final à la note finale 1 30
Toplam 6 100
Contrôle Continu
  Numéro Frais de Scolarité
Devoir 2 20
Présentation 0 0
Examen partiel (temps de préparation inclu) 1 20
Projet 0 0
Travail de laboratoire 0 0
Autres travaux pratiques 0 0
Quiz 0 0
Devoir/projet de session 0 0
Portefeuille 0 0
Rapport 0 0
Journal d'apprentissage 0 0
Mémoire/projet de fin d'études 0 0
Séminaire 0 0
Autre 2 10
Toplam 5 50
No Objectifs Pédagogiques du Programme Contribiton
1 2 3 4 5
Activités Nombre Durée Charge totale de Travail
Durée du cours 14 3 42
Préparation pour le cours 12 3 36
Devoir 4 7 28
Examen partiel (temps de préparation inclu) 1 7 7
Examen final (temps de préparation inclu) 1 12 12
Charge totale de Travail 125
Charge totale de Travail / 25 5,00
Crédits ECTS 5
Scroll to Top