Communication and Media Studies

Basic Design (COM135)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
COM135 Basic Design 1 2 2 2 2 5
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Kerem RIZVANOĞLU krizvanoglu@gsu.edu.tr (Email)
Assistant
Objective In this primary step of design education, by considering the differences of design and art, elements, principals and tools of design will be taught through lectures and practical studies.
Basic elements, principals and tools for any two dimensional, three dimensional, motion or interactive design media are included in the scope of the course.
This course, which constitutes the basis for any kind of design and art education, has been modified due to the needs of the participants who are students at communication faculty.
Content 1.cours: Introduction to Basics of Design

2.cours: Elements of Design: Conceptual
Point, Line, Plane, Volume

3.cours: Elements of Design: Visual
Shape-Form, Light-Shade
Principals of Design: Figure-Ground
Design Tools: Abstraction

4.cours: Field Study

5.cours: Elements of Design: Visual
Colour-Value
Principals of Design: Balance

6.cours: Elements of Design: Visual
Texture-Pattern
Principals of Design: Harmony
Design Tools: Repetition

7.cours: Field Study

8.cours: Elements of Design: Relational
Direction-Position-Size-Gravity
Principals of Design: Rithym-Emphasis
Design Tools: Gradition

9.cours: Elements of Design: Practical
Representation-Meaning-Fuction-Structure
Design Tools: Hierarchie-Radiality-Centrality-
Concentricity-Axiality-Grid

10. cours: Designing 3D

11.cours: Designing with Text: Typography

12. cours: Designing with Text: Typography

13. cours: Introduction to Interactive Design

14.cours: Field Study
Course Learning Outcomes At the end of the semestre, the students will have the knowledge to analyze, state the wrong and right aspects of a design product and to conduct conceptual design projects.
Teaching and Learning Methods Lecture and studio session
References - Graham, l. (2002) Basics of Design: Layout and Typography for Beginners, Delmar.

- Ambrose, G. ve Harris, P. (2003) The Fundementals of Creative Design, AVA Publishing.

- Ambrose, G. ve Harris, P. (2005) Color, AVA Publishing.
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction to Basics of Design
2 Elements of Design: Conceptual
3 Elements of Design: Visual Principals of Design: Figure-Ground Design Tools: Abstraction
4 Field Study
5 Elements of Design: Visual Principals of Design: Balance
6 Elements of Design: Visual Principals of Design: Harmony Design Tools: Repetition
7 Field Study
8 Elements of Design: Relational Principals of Design: Rithym-Emphasis Design Tools: Gradition
9 Elements of Design: Practical Design Tools: Hierarchie-Radiality-Centrality- Concentricity-Axiality-Grid
10 Designing 3D
11 Designing with Text: Typography
12 Designing with Text: Typography
13 Introduction to Interactive Design
14 Field Study
Practice Topics
Week Weekly Contents
1 Introduction to Basics of Design
2 Point, Line, Plane, Volume
3 Shape-Form, Light-Shade
4 Field Study
5 Colour-Value
6 Texture-Pattern
7 Field Study
8 Direction-Position-Size-Gravity
9 Representation-Meaning-Fuction-Structure
10 Designing 3D
11 Typography
12 Typography
13 Interactive Design
14 Field Study
Contribution to Overall Grade
  Number Contribution
Toplam 0 0
In-Term Studies
  Number Contribution
Assignments 14 50
Presentation 0 0
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 14 50
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 28 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Will have effective written and oral communication skills in Turkish X
2 Will have a thorough knowledge of at least two foreign languages X
3 Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects X
4 Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices X
5 Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace X
6 Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group X
7 Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter X
8 Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes X
9 Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach X
10 They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields
11 They learn sociological, cultural and aesthetic approaches in electronic, digital media and film
12 They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13 They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14 They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15 They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16 They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17 They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18 They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19 They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20 They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media
21 They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22 They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities
23 They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history
24 They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 0 0 0
Assignments 14 4 56
Presentation 0 0 0
Midterm Examinations (including preparation) 0 0 0
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 0 0 0
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 84
Total Workload / 25 3,36
Credits ECTS 3
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