Economics

Strategy, Firms and Markets(ECON454)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
ECON454 Strategy, Firms and Markets 8 3 0 0 3 4
Prerequisites
Admission Requirements
Language of Instruction French
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Bilge ÖZTÜRK GÖKTUNA goktunabilge@gmail.com (Email)
Assistant
Objective The course offers micro-economic and game-theoretic analyses of market structure and performance of industries.
Content This course addresses technology issues, such as innovation, research and development, and the effect of the patent system. The last part is devoted to the role of information and marketing and pricing techniques, such as advertising, durability, warranties, two-part tariffs, nonuniform pricing, bundling and tying, and dealerships.
Course Learning Outcomes 1. Strategic approach to the market
2. Analysis of behaviour of agents
3. Technical formulation of market structures
Teaching and Learning Methods The main models are presented in class. The course places emphasis on the presentation of students and discussion of remaining models on marketing and pricing techniques.
References Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996
Lipczynski J., Wilson J., Goddard J., Industrial organization: competition, strategy, policy, Prentice Hall/Financial Times, 2005.
Print the course contents
Theory Topics
Week Weekly Contents
1 Week 1. Research and developpement: innovation classifications and innovation and patent races
2 Week 2. Research and developpement: cooperation in R&D, patents and Licensing
3 Week 3. Patent law, technical standards and compatibility
4 Week 4. R&D subsidies and international competition
5 Week 5. Role of information: principal-agent model
6 Week 6. Role of information: determination of salary, employment contract
7 Week 7. Role of information: promotion, managerial incentives and taxation
8 Week 8. Search theory
9 Week 9. Pricing techniques
10 Week 10. Durability
11 Week 11. Presentation on pricing
12 Week 12. Presentation on asymetric information
13 Week 13. Presentation on quality and durability
14 Week 14. Presentation on techniques of marketing
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 50 0
Contribution of final exam to overall grade 50 0
Toplam 100 0
In-Term Studies
  Number Contribution
Assignments 25 0
Presentation 25 0
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 50 0
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Demonstrate a basic knowledge of different economic theories and main discussions driving current theoretical approaches
2 Demonstrate ability to use basic qualitative and quantitative methods to asses different economic questions of applied fields
3 Show a sound understanding of current economic discussions and problems
4 Have an effective and clear communication in written and oral formats in different public and professional contexts.
5 Demonstrate basic knowledge of the world economic history and a sound knowledge of the Turkish economic history
7 Demonstrate knowledge of standard quantitative techniques and empirical models used in economics
8 Show ability to apply basic economic theory to an applied topic
9 Show a basic understanding of analytical methods, both theory- and model-based
10 Show ability to use economic concepts to discuss current economic issues
11 Reason logically and work analytically
12 Show awareness on social aspects of the economics in different applied and theoretical fields
13 Identify appropriate economic models to analyse problems
16 Show understanding of basic statistical and econometric concepts and ability to apply basic concepts to own empirical work
17 Demonstrate a sound knowledge of the current economic issues in Turkey and a general knowledge of the issues in the world economy
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 2 28
Assignments 1 12 12
Presentation 1 12 12
Midterm Examinations (including preparation) 0 0 0
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 12 12
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 92
Total Workload / 25 3,68
Credits ECTS 4
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