Corporate Communication and Reputation Management
bkarsak@gsu.edu.tr
Content
Objective
Corporate communication is any form of communication used by the organization. The objective of this course is to clarify the objectives of organizational communication, to learn the methods and the use of instruments of communication in organizations
Course Content
Week 1:
Introduction, definitions.
Week 2:
Management theories
Week 3:
Organizational communication tools and techniques
Week 4:
Functions of organizational communication
Week 5:
Corporate Identity and corporate image.
Week 6:
Corporate culture
Week 7:
Midterm exam
Week 8:
Corporate reputation
Week 9:
Reputation Management and Protection of Corporate Reputation
Week 10:
Leadership and communication
Week 11:
Obstacles in organizational communication
Week 12:
Presentations and case study
Week 13:
Presentations and case study
Week 14:
Presentations and case study
Course Learning Outcomes
At the end of this course the student will:
1.Analyse theoretical framework of corporate communication and reputation management
2. Acknowledge corporate communication tools and techniques.
3. Analyse and understand corporate communication with case studies.
4. Acknowledge about corporate behaviour.
References
Haluk Gürgen. Örgütlerde İletişim Kalitesi. Der Yayınları, 1997.
Zeyyad Sabuncuoğlu. Örgütlerde İletişim. Arıkan Yayınları, 2009.
Ayla Okay. Kurum Kimliği. Mediacat Yayınları, 1999
Cees B.M. van Riel and Charles Fombrun. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Routledge, 2007.
Peter Steidl and Garry Emery, Corporate Image and Identity Strategies Designing the Corporate Future. Business & Professional Publishing, 1999.
John M.T. Balmer and Stephan A.Greyser, Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding. Routledge.
John Doorley and Helio Fred Garcia. Reputation Management, Routledge, 2007
Naomi Langford and Woodand Brian Salter, Critical Corporate Communications: a Best Practice Blueprint. John Wiley & Sons, 2003
James Horton, Integrating Corporate Communication, Quorum Books, 1995
Pekka Aula, Strategic Reputation Management: Towards Company of Good. Routledge, 2008.
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | Introduction, definitions. |
| 2 | Management theories |
| 3 | Organizational communication tools and techniques |
| 4 | Functions of organizational communication |
| 5 | Corporate Identity and corporate image. |
| 6 | Corporate culture |
| 7 | Midterm exam |
| 8 | Corporate reputation |
| 9 | Reputation Management and Protection of Corporate Reputation |
| 10 | Leadership and communication |
| 11 | Obstacles in organizational communication |
| 12 | Presentations and case study |
| 13 | Presentations and case study |
| 14 | Presentations and case study |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Total | 2 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Make-up | 0 | 0 |
| Total | 0 | 0 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acknowledge strategic thinking and analytical skills required to solve communication problems. | X | ||||
| 2 | Design, implement and manage specific projects in the field of strategic communication. | X | ||||
| 3 | Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. | X | ||||
| 4 | Implements and promotes the professional code of ethics. | X | ||||
| 5 | Realise the correlations between culture, communication and modifications of the organisations. | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 0 | 0 | 0 |
| Working Hours out of Class | 0 | 0 | 0 |
| Assignments | 0 | 0 | 0 |
| Presentation | 0 | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Make-up | 0 | 0 | 0 |
| Total Workload | 0 | ||
| Total Workload / 25 | 0.00 | ||
| Credits ECTS | 0 | ||